CHARGE
FOR CHARGING QUICK-FIT
CONNECTIVITY Being provided with power for passengers’ PEDs is now
an important expectation in the passenger experience.
The AdPower system launched by IFPL is an innovative
way to provide passengers with in-seat USB power that
can be monetised by airlines. The system allows airlines
to ask a fee for passengers wishing to access power and/
or activate pop-up advertising when a PED is connected,
providing an additional income stream.
IFPL’s experts are also adding Bluetooth technology
to the company’s suite of products.
aircraftinteriorsinternational.com
198 MARCH 2020
An interesting development is Donica’s WEFly wireless
IFE system, which can be installed in as little as one day,
with no LRU in the E/E bay. The system o ers full wi-fi
coverage in the cabin with a minimal number of LRUs,
low power consumption, light weight, a compact
footprint, dual 4G and USB interfaces for content
update, and it comes ready for integration with
connectivity systems.
The advent of portable batteryoperated
wireless IFE solutions – such
as Bluebox Wow – launched a new era
for IFE. With favourable economics,
ease of deployment, and a growing
variety of content types available for
shorter routes, the IFE game changed,
expanding quickly to include low-cost
and regional carriers eager to tap
into an opportunity to differentiate
their inflight service or utilise IFE
beginning…
Operating boxes from aircraft
power can also simplify logistics,
particularly for large fleets. Enabling
crew to pause playback on passenger
devices for announcements reassures
regulators. And going app-free
reduces a major friction point for
Bluebox is continuing to develop
the systems further in 2020, with
plans to reveal functions beyond
entertainment, becoming a tool for
engaging passengers and earning
revenue – and not just in the air…
IFEC
as a channel for ancillary revenue
generation. But that was just the
passengers accessing wireless IFE on
their devices, with Bluebox claiming
increased usage rates of over 40%.
Monetised
in-seat power
could be a great
option for
LCCs
INTER IOR S I NNOVATION IFEC
Engage, entertain and earn
/aircraftinteriorsinternational.com