PR IESTMANGOODE
PriestmanGoode
has offices in
London, UK and
Shandong,
digitalisation adds to the customer
experience, and isn’t at the cost of it.
Flexibility can be a great approach here.
Take for instance the new Turkish Airlines
business class check-in zone, which
PriestmanGoode developed with the
airline’s customer experience team.
Through extensive stakeholder analysis,
the partners found that there were
essentially three types of passengers,
and designed three separate check-in
experiences. One is a self check-in station,
one is a standing desk, and one features
a sofa – the latter specifically designed
for passengers travelling for leisure who
are not in a rush and want to enjoy great
service at every part of their journey.
This has proved hugely successful because
it precisely answers the need of the
airline’s passengers.
For the digitally native passenger in
a hurry, the self check-in station is ideal,
but for other passengers, the airline is able
to retain the human interaction, which
is a crucial part of creating exceptional
customer experiences.
RULE 5: TOMORROW’S
CHALLENGES ARE TODAY’S
OPPORTUNITIES
PriestmanGoode is continuously
researching and developing new
concepts, materials and products,
aircraftinteriorsinternational.com
042 ANNUAL SHOWCASE 2020
not just for aviation but across the travel
and transport industry. As a society, we
face crucial challenges over the next
decade, from climate change to urban
density, and the studio believes that these
challenges offer vast opportunities for
design and innovation.
It is our responsibility as leaders in our
field to raise awareness of these issues,
and to put forward proposals for creative
problem solving, and solve tomorrow’s
problems today.
Perhaps the most pressing forthcoming
challenge is the need for greater
sustainability in the industry. As
consumers become more attuned to the
need for conscious consumption, airlines
have an opportunity to get ahead of the
game and start developing eco solutions
before legislation comes into place,
which it inevitably will. Some airlines
have begun this work, whether it’s
allowing passengers to pay to offset
carbon emissions, or removing onboard
duty free and cutting fuel consumption,
but there are many opportunities
within the aircraft cabin itself. We
need to apply a sustainability filter to
every element of the onboard airline
passenger experience.
PriestmanGoode has developed a series
of ideas, beginning with the meal service,
that offer a plastic-free alternative using
biodegradable and commercially
compostable materials. The designs are
the subject of a comprehensive exhibition:
‘Get Onboard: Reduce. Reuse. Rethink’, on
display at the prestigious Design Museum
in London until February 2020.
The most successful airlines will be
the ones that have a strong sense of
identity, that are adaptable and that
address present and future environmental,
societal and demographic shifts. What
PriestmanGoode does is partner with
you to help you unearth opportunities
for growth, for differentiation and to
help answer the question: why should
passengers choose you?
3. BEHIND THE SCENES DIRECTING
THE AWARD-WINNING VIDEO FOR
WESTJET’S DREAMLINER
China
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“ THE MOST SUCCESSFUL AIRLINES
WILL BE THE ONES THAT HAVE
A STRONG SENSE OF IDENTITY”
FREE READER ENQUIRY SERVICE
To request more details from PriestmanGoode,
visit www.magupdate.co.uk/paii
/aircraftinteriorsinternational.com
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