C O M M E R C I A L P A R T N E R S H I P S
Business aviation has long
partnered with high value
individuals and companies for
mutual benefit, but what is the
value of such relationships and
how do they come to be?
Words | Kirstie Pickering
ommercial partnerships are relationships
between business entities and other parties
that increase the likelihood of the former
acquiring large volumes of new business
and access to new client opportunities
that would otherwise be unavailable. Such
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partnerships are common in consumer retail. Classic
examples include Nike and Apple with the Apple Watch
Nike+ and GoPro and Red Bull or video games company
Electronic Arts and Tiger Woods.
Commercial partnerships are invaluable in business
aviation too, with a growing number revealed in recent years.
By partnering with high profile names and companies,
aircraft charter companies’ potential reach to new customers
is significantly expanded.
Team spirit
Airshare is a charter and aircraft management company
based in Kansas, US. The company recently announced
the renewal of its partnership with Patrick Mahomes,
quarterback for NFL team Kansas City Chiefs. The
partnership has been ongoing since June 2018. “Airshare is
a long-term partner of the Kansas City Chiefs organization,
Nexus, which recently
opened the Shelby Bar
in New York is partnering
with Signature on a range
of branded lounges
BUS I N E S S A I R P O R T INTERNATIONAL J U L Y 2 0 1 9 |