PRODUCTS & S ER V ICES
he galley appliances in the
new Atmosphere Elite range
from Safran Cabin Executive
Inserts are designed to be more than
just instruments, but enablers.
“Safran Cabin has spent years around
this technology, creating kitchen tools
that can turn amateurs into experts, and
can put the consumer experience at the
absolute forefront,” says Tancredi
Ingrassia, vice president of sales and
marketing at the company.
People purchase expensive private
jets because they can deliver an intimate,
convenient and unique experience. The
galley space is all about enabling the
preparation of great tasting food on
board. “The private and business sectors
of aviation have taken that concept of
culinary enjoyment to the sky, demanding
more and more appliances that can
deliver great tasting food, enjoyment
and fun for family and friends,” says
Ingrassia. “Being an Italian I always
say, food connects people.
CUSTOMER-CENTRIC DESIGN
The starting point for this product range
was to put the consumer at the heart
of everything. “Customers’ definition
of the finest cabin experience can be
summarized in three words: memorable,
consistent and personal,” says Ingrassia.
“A memorable onboard experience starts
with food and drinks. Consistency is
synonymous with quality and perfect
results. Delivering a personal experience
is about adapting to the customer’s
unique tastes and needs.”
In developing Atmosphere Elite,
Safran Cabin Executive Inserts focused
on the importance of a human-centric
experience. “You need to truly
understand the desired experience on
board to design products to deliver those
emotions,” says Ingrassia. “Developing an
businessjetinteriorsinternational.com
078 OCTOBER 2019
With its new range of galley appliances, Safran Cabin
Executive Inserts focussed on enabling the creation of food
that would be memorable, consistent and personal
T
FINE DINING
THE ATMOSPHERE ELITE RANGE
FEATURES ON THE BOMBARDIER
GLOBAL 7500
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