EVENTS Wildix Conference
“Carriers are not unified communications specialists. It’s obvious, would anyone buy a car made by
France Telecom?” Steve Osler, CEO of Wildix
Wildix UC&C Summit
Wildix CEO Steve Osler
Wildix has broken into the UK scene with big ambitions. Reporting directly from their first global partner event in
Barcelona, Comms Business went along to discover their channel philosophy alongside what new innovations
they have coming to market in 2019
took to the stage to
welcome partners and
sponsors and wasted no
time in verbally bashing several
major competitive vendors and
carriers in the market! “They may
be big old companies but they
have already failed. They have
failed because they have no new
ideas for development, for R&D,
to solve the challenges of the
future.”
A bit of a sweeping statement
perhaps but keen to drive home
the point Wildix had gone
to the effort of hiring some
‘zombies’ for the day to scare the
bejesus out us. These ‘Walking
Dead Vendors’ represented some
of the industry’s biggest names
including Avaya and Mitel who
collectively have a stranglehold
on the market.
Osler continued, “Then you
have these small VoIP type
companies who may have good
ideas but they are not skilled
enough and they don’t have
any structure to bring these
ideas to life. However they still
eat a slice of your cake. They
need to sell with or without
you (partners) because they
need money. Then you have
carriers who are approaching
your end user customers, which
is a complete dissemination
of business, and are selling
things cheap, but their products
are cheap too. Carriers are
not unified communications
specialists. It’s obvious, would
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28 | Comms Business Magazine | March 2019 www.commsbusiness.co.uk
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March.ai 4 18/02/2019 09:20:43
UC&C SUMMIT - THE LAUNCHES
• WizyConf – A professional and easy-to-use web conference
based on WebRTC and the Chrome OS operating system with two
cameras, 4K Ultra HD, accompanied by a high-resolution PTZ
camera with 12x optical zoom.
• Wildix Management System 4.0 (64 BIT release) – A carrier grade
platform capable of supporting 250k users!
• Welcome Console – Desktop hardware with the receptionist in
mind, more features including control of up to 60 internal numbers.
• Wair-Med – Designed for the healthcare market this handset can
be sterilised with its handy button design. A crucial feature for
hospitals it has its ISO22196 (certificate for antibacterial products).
• App upgrade – Aside from a new iteration of the Wildix App there is
now an iWatch app available!
anyone buy a car made by
France Telecom?”
If you don’t know what
Wildix do exactly then you
need to pay attention. Although
relatively small, they have
managed to develop a fully
functioning PBX system based
on WebRTC technology. It’s
a wow solution with some
powerful collaboration features,
one UK partner said to me
at the event “I’ve yet to find
something it doesn’t do.”
The message is now clearer
than ever from the Wildix
camp. They have a product fit
for the future, they are now
trying to educate their partner
ecosystem to enable them to sell
it and crucially make money.
The only way Steve Osler sees
this happening is if partners
transition into managed service
providers.
“The Amazon Effect” - the
CEO said - “produced the
almost total loss of the man
in middle in between supply
and demand. This is why it
is no longer sustainable to be
pure resellers of other people’s
products. Those who act as a
simple intermediary, who still
fights a price war that does not
bring margins and therefore
gains.”
Partners that sell VoIP in
the UK, or anywhere else,
will know the pain of that
price degradation when in
competitive bids for business.
Punch-drunk on innovation
The Co-founders:Wildix CEO Steve Osler (right) with CTO Dimitri Osler
/www.soscommunications.co.uk
/www.commsbusiness.co.uk