MARKET REPORT SIP
“What we’ve seen on the SIP side however is a lot of service providers have
stopped selling SIP because they don’t see long term value in this going forward.”
Dom Black, Head of Research at Cavell Group
TalkTalk Business – Covid-19 Update
Richard Thompson, Director of Partners at TalkTalk Business,
said: “It’s been truly humbling to see the efforts from all the teams
across TalkTalk Business to ensure that we do the right thing for
our Partners and customers so that we can continue to deliver our
service without interruption. As a Critical National Infrastructure
provider, we must provide the robust connectivity needed to keep
Britain working and online during this crisis, especially blue-light
support and our vulnerable end-users. We are working tirelessly
to help these groups and have made huge efforts to support a
wide range of priority requests from our Partners. These have
ranged from bandwidth changes to support libraries that are now
being converted into COVD-19 pop-up facilities to connecting care
homes and the new Nightingale Hospital in London, delivering
EAD connectivity to food distribution depots and supporting
supermarkets with an emergency strategy to maintain the food
supply to the UK, following the huge demand on basic food items
that we have all seen.
We’ll also continue to champion the channel, through our
discussions with Openreach to call for further support for
businesses over this challenging period and we will of course keep
you updated as this progresses. We have also added a helpful
content hub to our website, this will be a useful repository of
information and updates for our Partners and their customers, to
help keep Britain working over this challenging time.”
to some degree and a lot have
people have moved. But if I talk
to partners now, I would say 90
per cent of them are swapping
SIP provider to SIP provider,
SIP to hosted, or hosted to
Microsoft services. I think
there is actually a big tranche
of ISDN that hasn’t moved.
I think most of the Channel
doesn’t know where it is, I do
think BT knows where it is.
Otherwise the Channel would
be attacking it.
We have spent a lot of time
focusing on the low hanging
fruit, but the tricky bit is how
we get to the hard bit, nd out
where they are, and nd out
their problems and why they
haven’t transitioned already.
ere is enough business case
and uses for SIP and hosted that
anyone with a straightforward
model would have changed.
ere must be other reasons and
I don’t think we have got to the
bottom of that.”
ED SAYS…
The SIP market is going through some rapid
changes right now and when we look at the
numbers it would appear there is a lot to do
between now and 2025. Given we are in the
midst of a global pandemic and people are
switching to Remote Working and Mobility
solutions to get their work done I do wonder how
the previous ‘transition to cloud’ poster boys are
going to fare. Many businesses who had been
operating in this hybrid environment may decide
the time has come to embrace the full power of
the cloud.
Richard ompson, Director of Partners - TalkTalk Business
subject for Comms Business
readers but as the market
matures what is next for SIP?
Guy Miller, Director –
Fibre for Everyone (FTTP)
at TalkTalk spoke on a recent
episode of Comms Business
Live. He said, “For ve years we
have been saying the same story
and I think partners have been
very e ective out there pitching
the end of ISDN. It has worked
Disruption ahead?
Amazon has declared its interest in the communications market
this year with the launch of Chime Voice Connector to enable
enterprises to move their telephony workloads to AWS. Given
Amazon has decided to charge on a per minute basis rather than
per trunk this could have a huge change to the SIP market if the
tech giant gains traction. Amazon is currently using the US as its
testbed for the service with charges of $2.22 for 1,000 inbound
minutes and $4.80 for 1,000 outbound minutes. Chime collaboration
and meetings is a strong offering which comes in at a low price
point, this will compete directly with those offering pricing based
on a trunk with added minutes. Some may dismiss the proposition
because of its lack of enterprise features currently, however
Amazon’s deep pockets and development resource are likely to
rectify this in the coming years.
32 | Comms Business Magazine | May 2020 www.commsbusiness.co.uk
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