INTERVIEW Paul Scott - Samsung
“DeX was a big differentiator for Samsung last year and backing it up with KNOX as a
brand is a big element to our success, especially in B2B.“
Paul Scott, Head of Product Management, Samsung Mobile
Taking note of user demand
In the run up to the launch of the latest Note series last month Elliot Mulley-Goodbarne was able to sit down
with Samsung Mobile, Head of Product Management, Paul Scott for an update on the technology giant
With the incoming
disruption from
Chinese brands
like Huawei, Oppo,
OnePlus and Xiaomi the
pressure to maintain top in the
Android market has never been
higher for Samsung.
Couple that pressure with
a slight embarrassment over
the Galaxy Fold device which
saw reviewers expose aws
in its larger screen and hinge
and Samsung will have been
looking forward to the latest
launch of one of their more
innovative agships; the
Galaxy Note 10.
Incremental improvements
in the camera, screen size
and thickness of the device
aside, the news from the
announcement revolved around
the Note devices becoming a
series for the rst time, coming
in standard, ‘plus’ and 5G
variants.
“We had record results
with Note 9 compared to
Note 8 and we’ve really built
momentum and we are going
to see the same with Note
10” said Paul Scott, head
of product management for
Samsung Mobile.
“On of the key learnings
with Note 9 though is that our
consumers still want a note
experience but in a smaller
compact size and so we have a
6.8 inch display but also Note
10 that is 6.3 inches.”
When it comes to the B2B
sector, Scott said that a lot
of the success is down to its
DeX and KNOX products
that are wrapped around the
smartphones.
“DeX was a big
di erentiator for Samsung last
year and backing
it up with KNOX
as a brand is a big
element to our
success, especially
in B2B.
“KNOX has
been tried and
tested and is
approved by
many businesses,
so from that
point of view,
when you are
using your
device using
DEX, you
have the fastest
speeds out there with WiFi 6
and 5G but you’re backing it
up with security. ere aren’t
that many other devices that
can give you that capability.”
Samsung’s DeX system,
that allows users to interact
with their smartphones in a
desktop environment, can now
be used with any PC or Mac,
launching separate application
to drag and drop les from
smartphone to laptop and vice
versa.
DeX can also be used for
Windows virtual desktop
and Scott was also quick to
champion Samsung’s work
with Microsoft and Adobe
which allows employees in
di erent elds to make the
most of their Note device.
“With that strategic alliance
with Microsoft there will
be more integration, more
optimisation as well and the
other partnership for the
creative users in business is
Adobe Rush integration.
“You can easily transfer
your content, video and photos
to Adobe and start editing
whereas, in the past you’d have
Samsung
head of
product
management
Paul Scott
had to transfer to your laptop
and spend time editing but
people can do it on the device.
You have that S pen to help
the edit and the screen size to
manage it as well.”
Moving forward, the
manufacturer claims that
the strategy behind having
a speci c 5G model of each
agship is to give its consumers
the choice they demand and
that strategy has lead to growth
in shipments last year.
“It’s still early days at
this stage for 5G, and we
will continually review and
check what kind of consumer
demand there is out there.
“We want to lead the
market, we are leading the
market. If you look at sales year
on year the market is pretty
much at, we want to push
to grow the market generally
and our share of total market
volume is growing 10 per
cent a year, so we are pushing
incredibly hard from the top
end with the likes of 5G but
also with products like the A
series too.”
Note10 Aura Glow -
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72 | Comms Business Magazine | September 2019 www.commsbusiness.co.uk
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