INTERVIEW Keith Curran - plan.com
“Business communications was evolving long before the pandemic. However, the lockdown
acted as a catalyst and the move to remote working accelerated it from being a ‘nice to have’ to
‘business critical’ overnight.” Keith Curran, Director and Co-Founder – plan.com
Power, Simplicity, Flexibility
In this interview Keith Curran, Director and Co-Founder of plan.com, spoke to Comms Business about the new
levels of control, and value, the business is able to deliver partners and customers
Comms Business Magazine
(CBM): Can you briefly
describe the kind of
control the new platform
developments are giving
partners and customers?
Keith Curran (KC): my.plan
is designed to give plan.com
Partners and Customers the
power and capability beyond
that of a national telecoms
network, with the simplicity
and exibility they’d never
expect. It’s a fully online and
automated platform designed
with Customers (rather than
IT professionals) in mind.
It is straight-forward to use
with support built into the
platform, giving Customers
and Partners everything they
need to connect, congure
and instantly control all their
services via a web browser or
through the my.plan app.
is presents a huge
opportunity for Customers
and Partners alike – from cost
savings and productivity gains,
to unrivalled insights and
detailed reporting:
Robust, enterprise-level support
and features
• Easy-to-use controls for
managing productivity, spend
and device security
• Location tracking, from a
single worker to an entire
workforce
• In-depth reporting on every
text, call, and byte of data on
any device, at any time from
any location, without the
need for third-party software
CBM: What kinds of value can
these developments bring to
the partners? What market
changes drove these changes
to the platform?
KC: As a society, our reliance on
telecoms and digital technology
has never been greater.
Customers and businesses are
demanding more data, better
service, and lower barriers to
access than ever before – all
delivered at the best price.
But in this new world of
unlimited connectivity, how
does the Partner channel
prove its value when the only
real dierentiator is price?
ey need a proposition that
is genuinely better than the
competition and adds real,
tangible value.
my.plan delivers instant
usage and charges insight
combined with the tools
Partners and Customers need
to control them. In other words
– Customers can see the value
that my.plan instantly delivers.
What’s more, my.plan oers
upgrade packages, which for a
small monthly cost opens up
access to even greater insights
and tools. Customers choose
the level of control they need.
So, rather than saving a few
pounds upfront, Customers save
hundreds of pounds over its
lifetime while Partners benet
from an additional revenue
stream.
my.plan is designed to
empower our Partners to grow
their business with features
that will boost retention and
drive new business. Across
every stage of the customer
lifecycle, Partners can access
insight that highlights unique
upsell opportunities and gain
competitive advantage. And by
putting the tools directly into
each Customer’s hands, Partners
can focus their attention on the
Customers that need it the most,
as well as winning new business.
CBM: Has COVID sped up your
development cycle in these
areas? How has the pandemic
changed what your partners
need/are asking you for?
KC: Business communications
was evolving long before
the pandemic. However, the
lockdown acted as a catalyst and
the move to remote working
accelerated it from being a ‘nice
to have’ to ‘business critical’
overnight.
ese days, selling the same
unlimited voice, text and
data packages for slightly less
than the competition is not a
dierentiator: it’s a race to the
bottom. Ultimately, the level
of customer care and support
will be eroded, and both the
Customer and the Partner will
lose out.
Businesses now demand
instant connectivity and
complete exibility. e answer?
An online platform that delivers
everything they need to stay
connected and in control, and
my.plan leads the way.
CBM: Plan has always been
big on mobile, how is your
platform bringing other
services to market and what
kinds of functionality is that
driving?
KC: e convergence of xed
and mobile telecom services
is giving rise to a host of
new technologies that are
shaping the future for business
connectivity. As a result,
my.plan has been designed
to span multiple channels,
networks and devices.
One simple solution for
businesses to control all their
communications, at any time,
from anywhere.
Initially launched to
incorporate our mobile oering,
the plan.com team is already
hard at work testing and
deploying the technology across
multiple solutions; from eSIMs
and tethering enhancements,
to VoIP, IoT, xed line and
hosted telephony. All with the
goal of creating the ultimate
connectivity platform for any
business.
14 | Comms Business Magazine | September 2020 www.commsbusiness.co.uk
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