3CX ADVERTORIAL
as quickly and eciently as
possible. We also upgraded our
data center capacity to support
the additional usage.”
e result of this quick
reaction was that 3CX partners
were able to almost instantly
onboard new clients who had
found themselves without
essential remote working
capabilities in the wake of
the crisis. In what could have
otherwise proven to be a very
challenging time for business,
3CX partners were recording
record growth, as Paul Holtom,
Sales Director of 3CX Titanium
Partner ‘PBX Hosting’ explains:
“Over the past few months
3CX adapted their pricing
and promotional structure
to provide partners with a
number of oers that helped
us keep winning business
at a time when competition
between solutions was high. In
particular, oering increased
web meeting participants and
free licences to schools has
helped us win a substantial
amount of business during an
otherwise dicult time.”
A Channel First Mentality
Whilst the circumstances
might have been out of the
ordinary, 3CX’s support for
its partners certainly wasn’t.
e vendor prides itself on
the relationships forged with
their global community of
10,000 partners who have
the opportunity to share
feedback, recommend features
and ultimately contribute to
the product roadmap where
Clarke’s Top 5:
3CX’s UK Channel Lead shares his essentials for Post-Covid
Partnerships
1. Channel Commitment: Vendors that sell via the channel
typically offer more training, lead referrals and ongoing
support.
2. Choice: This year’s proven that comms needs can change
overnight. Look for vendors that support a wide range of
hardware, SIP trunks and deployment options that keep you
adaptable.
3. Potential: Content with generating profit from your margin
and service fees alone? Thought not. Choose a provider that
facilitates the set up of additional revenue streams.
4. Remote Capabilities: In present circumstances your clients
need unlimited access to remote working tools for all
extensions. Don’t get caught out by hidden activation fees or
additional per user charges.
5. Reliability: Your solution is only as good as the infrastructure
behind it. Research uptime, responsiveness and performance
through the crisis when comparing vendors.
possible.
When asked if this channel
focused vision was set to
stay, Clarke’s answer was a
resounding yes. “ere’s so
much value in having an
experienced, knowledgeable
partner supporting customers
through their migration.
Our partners do more than
install and maintain their
clients 3CX systems, they
also secure preferential
pricing on hardware, SIP
Trunks and Hosting, provide
ongoing support and oer
comprehensive training to new
users. In short- if we want to
be the best we can be, we need
our partners there with us.”
3CX Partners are guaranteed
free training and certications
for the life of their partnership
and where possible attendance
at live events is encouraged.
e training is designed to be
immersive and exible, so 3CX’s
expert trainers can adjust to
particular specialisms or vertices.
In the unlikely event that
questions are left unanswered,
there’s no need to worry- all
partners receive free support
from 3CX’s technical team
24/5! If that’s not enough reason
to partner up, perhaps this is;
3CX has the largest lead referral
program in the market, with
100% of potential customers
being directed to partners!
It’s never been easier to grow
your Business with 3CX. You
can nd out more about the
3CX Partner Programme and
get your hands on a test license
at www.3CX.com
www.commsbusiness.co.uk September 2020 | Comms Business Magazine | 29
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