Channel Live EVENTS
Marcus Cauchi
Sales, Marketing & Business
Analysis
ere is no denying the
global pandemic has caused
businesses to think and
operate in new ways. Reaching
customers, sales prospecting
and closing deals has all
transformed over 2020. In
the current climate only those
that are adaptable will survive.
With that in mind we are
delighted to bring experts from
across the sales, marketing,
and social media sphere
to help channel businesses
understand how they can reach
their customers in a new era.
Alongside this will feature
a special segment from the
creator of the Business Health
Check, Derek Owen, who will
help visitors assess the current
state of their business to ensure
they can really understand
how to plug holes in their
strategy. All of our experts are
currently helping businesses to
understand their customers in
this new landscape, they will
be bringing this knowledge
to the Channel across the two
days.
Key speakers include:
• Marcus Cauchi – Marcus
has spent over 20 years
training Channel sales teams
in some of the market’s
biggest organisations. His
brash style has made him a
rm favourite with audiences
across the globe and more
recently turned him into a
internet celebrity.
• Sam Rathling – Have
you ever wondered how
to generate business from
tools like LinkedIn? When
it comes to Social Selling,
Sam Rathling has been at the
forefront of the market for
years. Sam now spends her
time sharing her wisdom with
those businesses oundering
with social media and teaches
them how to generate new
business from untapped data
sources.
• Derek Owen – As an
experienced marketeer in
the Channel Derek has
continually innovated his
approach to ensure his
customers are successful. His
latest business analysis tool
has become popular in the
Channel as companies look
to assess their strengths and
weaknesses.
The keynotes
e keynotes will be announced
over the coming weeks but we
Key themes
• The Microsoft Teams opportunity
• The workplace of the future
• Customer Experience in 2021
• Building resilient solutions
• What does SoGEA mean for the Channel?
• Capturing Digital Transformation spend
• Building 5G migration journeys
of UCaaS buying – We
have witnessed all kinds of
purchasing behaviour from
customers over the last six
months and it is likely to
continue as businesses get
to grips with their unied
communications strategy.
After the initial scramble
to get businesses up and
running remotely, we are now
seeing second and third waves
of buying and companies
look to implement the
technology which helps them
succeed. UCaaS was already
seeing massive growth before
2020, the pandemic has set
re to the trend which will
change the way we consume
UC forever. In this keynote,
Daryl Pile, MD of Channel
– Gamma will explain what
this trend means for the
Channel.
Daryl Pile
Terry O’brien
can already share some of the
early conrmed sessions which
will deliver deep insights from
the some of the Channel’s
biggest names.
• Terry O’brien – Tuesday
19th January 2021
In a special on-stage
interview Terry O’brien,
CEO of Digital Wholesale
Solutions, will give his take
on the last 12 months and
how the Channel has, and
still needs to, adapted to the
wider economic conditions.
Digital Wholesale Solutions
has been part of a major
structural reorganization just
12 months ago which saw
it separate from the parent
company, Daisy Group. Terry
will give his view on some of
the changes he is seeing in the
marketplace
• Daryl Pile – Tuesday 19th
January 2021
Second and third waves
Watch out for:
• The rise of the Sales Development Rep
• Reinventing Customer Experience in a WFH environment
• Social Selling and generating inbound leads from LinkedIn
• Devise a bullet-proof marketing strategy in 2021 and beyond
Securing a hybrid working environment –
Tuesday 19th January
Lucy Green, MD of Larato, will lead this highly topical debate
on which will cover the security aspects of the new working
landscape. The pandemic forced companies to move to a remote
setup, many of those are now looking to implement a hybrid
working environment and use technology a the enabler to allow
staff to work in the office and at home as they see fit. As employees
move between an office and home environment the attack vectors
change and can leave companies vulnerable to different types of
attack. In this session Lucy Green will dissect the problems facing
businesses up and down the country and how the Channel must
act to protect their customers from new cyber security threats.
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