EVENTS Avaya
“This is a natural evolution of our product development process to fully embrace a cloud-based, multi-tenant
platform with feature-rich applications and the flexibility of a microservices architecture”
Chris McGugan, Senior VP solutions and Architecture
Avaya goes BIG at Gitex
Avaya turned out in force at this year’s Gitex event in Dubai. With the speculation put to rest following
the announcement with RingCentral customers and partners were keen to see what this meant for their
businesses. David Dungay went along to fi nd out
Ihave been following Avaya’s
post-Chapter 11 journey
closely since early 2018 and
a few things have remained
consistent throughout that
time. ey have a ercely
loyal customer and partner
base, much to the annoyance
of their competitors I’m sure,
and the company’s willingness
to do things di erently has
never been so strong. e last
18 months have undoubtedly
been tough for the business,
with a 30 per cent share price
slide to prove it, but despite the
rumours, and the competitor’s
digs, Avaya has their sights set
on a fruitful future.
CCaaS is coming!
Ahmed Helmy, Avaya
International’s Vice President
and CTO
Hot on the heels of Avaya’s
latest announcement around
their CCaaS platform Helmy
explains why SMBs will be
able to leverage the speed of
deployment and o er a clear
pathway to the cloud. Avaya
has been able to call on its rich
heritage in the Contact Centre
space when it comes to features
but also take advantage of a
born in the cloud platform.
“It’s really very cost e ective,
we can o er very rich features,
enterprise grade features, to
small and mid-sized customers.
“For the last one and a half
to two years, the focus has been
on developing applications
that come purely from the
cloud. ere has been a lot of
investment and restructuring
to enable us to have this
increasingly cloud focus.
Recently, as we started getting
more of the outcomes on the
solutions and applications, we
are seeing our contact centre
platforms and architecture
combined with a lot of new
technologies. e relationship
(with Microsoft) not only allows
us to o er the cloud, but makes
us more scalable, reliable and all
the same things that customers
always expect from us.”
THE LAUNCHES
Avaya IX-CC
Avaya IX-CC, a next generation Contact Centre as a Service (CCaaS)
platform, will be available on Azure, hosted in Microsoft’s cloud data
centers in Abu Dhabi and Dubai. The service will be introduced initially
in the Arab Gulf region with plans to expand the offer to other global
regions in the future. Don’t expect a UK launch for at least a year.
Avaya IX-CC will enable organisations of all sizes to smoothly
transition from their on-premise deployment to a multi-tenant,
enterprise-grade cloud architecture – deployed on the public cloud
platform of their choice.
“This is a natural evolution of our product development process to
fully embrace a cloud-based, multi-tenant platform with feature-rich
applications and the fl exibility of a microservices architecture,” said
Chris McGugan, Avaya’s Senior Vice President, Solutions & Technology.
“While continuing to offer our customers their choice of deployment
options, we expect our enterprise customers to shift from an onpremise
deployment paradigm to a cloud-based private or public cloud
architecture over the next two to three years. Accordingly, and uniquely,
our next generation contact center platform, Avaya IX-CC, has been
designed to meet that expectation.”
Avaya IX Onespace
Expanding on the capabilities of the Avaya IX Workplace UC portfolio this
new, all-in-one, highly customisable, intelligent workspace integrates
multiple communication channels and applications into a single view
with a personalised interface. Now available for initial customers to
implement and evaluate, the new intelligent workspace solution enables
enterprises to leverage an open and extensible framework to bring
together data from across the entire enterprise, enabling organisations
to drive improved effi ciency and enhance the employee experience. Why
is this signifi cant? Companies that are able to offer a great employee
experience are the ones that successfully attract, retain, and engage
the best talent.
>
Sherif Taw k (l), Microsoft, and Ahmed Helmy, Avaya
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