SUPPLIER INTERVIEW
Q&A: JEROEN DEBONNET,
ATC product manager, ScioTeq
ScioTeq is a new name in ATC displays, with a long heritage
in the sector from its Barco and Esterline brands.
Q: Why have Esterline and Barco
been rebranded as ScioTeq?
A: In 2019, Esterline Advanced Displays
decided to focus more on its own strengths,
and launch a new brand name: ScioTeq. This
rebranding is also related to the acquisition
of Esterline Technologies Corporation by the
TransDigm Group.
Q: Why was ScioTeq chosen
as the new brand name?
A: Scio in Latin means “I know, I am aware, I
understand, I am conscious.” This reflects
our focus on helping our customers to meet
demanding situational awareness needs
through the use of advanced visualization
solutions on aircraft, ground vehicles and
ships, and in air traffic control (ATC)
environments.
Q: What does the rebranding mean
for Barco and Esterline customers?
A: The team supporting the ATC market
remains the same; the majority of the team
started working in Barco in the 1990s, and
contributed to the introduction of the first
28in 2Kx2K LCD display. Thus our
customers can expect the same levels of
quality and service that they have become
used to over the past 20 years.
Of course, the name change is a major
challenge, for both us and our customers, in
terms of “getting the word out” that we are
still in the business, with the same products
and the same team, but with a completely
different name.
The rebranding was in May, but we still
meet people looking for Barco, unaware of
the name changes. I’m sure that this October
50 AIR TRAFFIC TECHNOLOGY INTERNATIONAL 2020
at the ATCA Annual conference and expo in
Washington DC, we will also meet people
looking for Esterline, not knowing about the
ScioTeq brand yet.
Q: Can you name any of your
major customers?
A: ScioTeq serves the worldwide ATC
market. To name just a few clients, in North
America we sell to system integrators
including Raytheon and Leidos, and also
directly to the FAA and NavCanada. In
South America, we sell both to systems
integrators and ANSPs (air navigation
service providers).
In Europe, we have integrators such as
Thales, Indra, Leonardo and Harris in our
customer base, and also end users including
EuroControl, SMATSA, DSNA, LVNL and
Photo: DSNA / JM. Byl