DISPLAYS PRODUCTS & SERVICES
Evolving entertainment: The use of fine
pitch LED video displays is captivating sports
fans before, during and after live events
While fans are already able to
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enjoy the live action by
watching their favorite
teams compete right before
their eyes, adding to the
experience in a positive way is the next step
for stadia and arenas. Installing LED video
displays in gathering areas encourages fans
to come together to enjoy a thrilling and
exciting atmosphere they can’t get at home.
And this experience is constantly evolving
and improving.
In today’s live event environment, stadia
are now offering more entertainment options
resulting in fans arriving earlier than ever
before, sometimes even hours before the
event begins to participate in and soak up a
greater gameday experience. In turn, stadium
operators are finding that fans are purchasing
food and beverages near the stadium and
gathering with other fans prior to the doors
opening. Their enthusiasm and anticipation
for the upcoming event grows as more
people start showing up.
After the event, fans are also choosing to
stay longer rather than heading home the
moment the final whistle is blown. They drink
and eat, and celebrate the game with other
fans at dedicated fan zones and public plazas
in and around the stadium to extend the
overall experience.
The areas in which fans gather in around
the stadium are called entertainment
districts, and venues are capitalizing on these
areas by providing fans with more to do
before and after events. Constructing these
adjacent to and sometimes attached to
entertainment locations creates a complete
entertainment destination which encourages
fans to extend their day while also providing
a means for additional revenue generation.
A fixture of entertainment districts
includes LED video technology. Displays in
these areas draw fans in, capture their
attention and show them relevant content.
Before games, they can air pre-game shows
or other league games currently taking place.
The displays can build excitement for the
upcoming game by showing historical and
highlight footage of the home team’s
previous victories or great plays.
Green screen
The NFL’s Green Bay Packers recently added
Daktronics’ LED displays to its stadium,
Lambeau Field, and its entertainment district,
Titletown. Six video walls measuring 7ft high
by 12ft wide (2.1m by 3.6m) feature 1.9mm
line spacing inside the stadium and three
video walls measuring 4.5ft high by 8ft wide
(1.3m by 2.4m) feature 1.5mm line spacing
inside Titletown.
These displays bring a focal point and
additional energy to the space as fans come
together to enjoy the live event. They share
live feeds of the game as well as additional
revenue generating advertising for the
captive audience in the venue. n
The updated luxury space
at Packers’ TitleTown.
The Legends Club
entertains fans
during NFL games
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