Richard Middleton, country manager for UK and Ireland at Lifesize
www.commsbusiness.co.uk
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that put these solutions
forward, must be true specialists
in this eld. We need to o er
technology that is recordable,
resilient, secure, encrypted,
device-independent and with
a level of quality that makes
people feel as though they’re
in the same room – if the
right, media-rich experience is
provided, video consultation/
conference participants should
bene t from many of the same
visual cues.
Consumers are demanding
it. It’s about time organisations
stopped solely adhering to
their own agenda and adapted
to re ect the demands and
requirements of their customers
and colleagues. From the ability
to deliver a more personalised
level of customer service, to the
provision of powerful exible
working capabilities, remote
healthcare consultations and
more evidenced insurance
claims, the potential of video
is vast. If only it could be
unlocked…”
Richard Middleton, country
manager for UK and Ireland
at Lifesize points to two key
issues impacting VC in 2019 –
Quality and Technology.
“As 4K has become
increasingly prevalent in the
home, users expect this same
quality and ease of use at
work too. is, coupled with
more millennials entering
the workforce, means that
the demand for high-quality
video in the o ce will grow
exponentially. Businesses need
to know that these services are
available through the channel,
and that they are easy to set
up, can integrate with existing
systems such as Microsoft
Teams, and don’t have to cost
the earth, there is a quality
solution available for every
business situation.
Looking forward, in addition
to providing a better visual
experience, video rst solutions
are also getting smart on how
they deliver analytics. By
integrating arti cial intelligence
and machine learning into their
o erings users can get real time
analysis of the quality of their
meeting – delivering feedback
and making video increasingly
bi-directional and interactive.
2019 will be the year that
video really connects people
and answers users demands
to deliver a more streamlined,
productive and better-quality
experience.”
/www.commsbusiness.co.uk
/wavenetwholesale.com