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Big Changes in Small Steps - 3CX V16
Sets the New Standard in Business
Communications
Over the past decade
we’ve experienced
enormous advancement
in technology and
communication, which has
seen the way we communicate
on a personal level change
dramatically. As businesses
have begun to absorb these
developments, there has been
a shift across all industries,
with companies now placing
the spotlight on improving
the customer experience by all
means. As the act of using the
web to review, research, book,
purchase and shout about
businesses and their products
continues to grow, so too has
company involvement in the
online space in order to keep up
with customer demand and of
course, to save face.
ousands of businesses
are now more open to the
capabilities of IP-based
communications systems
and all that they entail.
Whereas business PBXs and
uni ed communications have
largely focused on employee
collaboration and B2B
communications until quite
recently, the real bene t is now
in how they can be utilised to
enhance customer service. With
3CX’s latest version introducing
powerful enhancements to the
foundations and security of the
PBX as well as the customer
facing features, 3CX is stirring
things up in the UC market like
never before.
Powerful Foundations
3CX V16 is built upon a more
modern architecture, integrating
the latest technologies and
standards for a more powerful
and secure system. Among the
many updates to the “under the
hood” components of the PBX is
the addition of the latest Postgres
DB version for more potent
performance on a solid database
engine, the latest OpenSSL
security- x release, .NET Core
framework update, and 3CX
Debian 9 “Stretch” ISO.
More Robust Security
e emphasis on digital security
is sure to grow in 2019 and, in
keeping with the promise of a
bulletproof PBX solution, 3CX
has introduced a number of
security updates to address the
latest concerns as well as to make
management easier and your
customers’ communications less
vulnerable. V16 introduces a new
option, which can be enabled
through the management
console, allowing for the
auto-updating of IP blacklist
entries daily from an online list
managed by 3CX. Additionally,
there are new options to restrict
access to the management
console based on IP, as well as
changes so that the PBX does not
send the user agent by default,
and updated checks and warning
noti cations for weak extension
security levels.
Better UX with Advanced Apps
and Web Client
With the previous version, 3CX
introduced its slick and userfriendly
web client. V16 gives us
the 3CX Web Client 2.0, with
enhanced usability, WebRTC
calls straight from the browser
as well as inbuilt video - no need
to download any clients, apps
or plugins. Now a well oiled
component of the PBX, the Web
Client has been ne tuned to
work seamlessly with 3CX’s iOS
and Android apps which have
been improved for better instant
messaging and a more intuitive
user interface. e ease of use
between devices and abundance
of features on the clients makes
remote working with 3CX
productive and enjoyable.
All About Customer Experience
Until now, 3CX has focused on
o ering a simple, a ordable,
exible yet powerful business
PBX solution. Now, users
can look forward to an array
of features set to take the
customer experience to a new
level. Notably, the 3CX Live
Chat & Talk plugin allows
businesses to employ a direct
line of communication straight
through their website. Live chat
functionality is a great method
of communication that gives
customers an instant solution
and boosts their trust and loyalty
to a brand or business. Allowing
instant communication, at the
customer’s convenience, shows
you have nothing to hide, and
what’s more: it’s free. With
3CX’s Live Chat & Talk plugin,
chats can be easily elevated to
voice and even video calls to
better assist the customer.
Multiple Installations Managed
from One Place
Another huge feature addition
in V16, this time for the reseller,
is the introduction of the
3CX Instance Management
Portal. e Instance Manager
ensures easy monitoring and
management of multiple
customer instances in one place
while keeping them as separate,
individual installations. Easy to
navigate, the simple interface
enables users to clearly view their
installations as well as any errors
and performance issues - you can
even perform updates and start
and stop services.
With 3CX V16, not only
are businesses o ered a unique
and innovative solution
enabling them to increase their
productivity and work smarter,
but they also have access to an
array of customer experience
enhancing features that are all
accessible through one simple
and exible platform.
www.commsbusiness.co.uk April 2019 | Comms Business Magazine | 49
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