MARKET REPORT Healthcare
“One of our top resellers sells successfully across many market segments but also landed a 1,500 seat
health sector contract, including call centre and GB surgery environments.”
Iain Sinnott, Sales Director, VanillaIP
NHSX RESPONSIBILITIES WILL INCLUDE:
• Setting national policy and developing best practice for NHS technology,
digital and data - including data-sharing and transparency
• Setting standards – developing, agreeing and mandating clear standards
for the use of technology in the NHS
• Ensuring that NHS systems can talk to each other across the health and
care system
• Helping to improve clinical care by delivering agile, user-focused projects
• Ensuring that common technologies and services, including the NHS
App, are designed so that trusts and surgeries don’t have to reinvent the
wheel each time
• Making sure that all source code is open by default so that anyone who
wants to write code for the NHS can see what they need
• Reforming procurement – helping the NHS buy the right technology
through the application of technology standards, streamlined spend
controls and new procurement frameworks that support their standards
• Setting national strategy and mandating cyber security standards, so that
NHS and social care systems have security designed in from the start
• Championing and developing digital training, skills and culture so staff are
digital-ready
of Marketing & Product
Management at Splicecom, says
that over the past 12 months
Splicecom has proved that
vertical market specialisation is
a key value-add for their channel
partners.
“As such we’ve invested
heavily in Medic-Call, a subbrand
that delivers packaged
voice solutions for GP Surgeries,
Dental Practices, Care Homes
and Veterinary Surgeries.
Medic-Call sits alongside
other Splicecom vertical market
brands, including Study-Call
(schools and colleges) and
Service-Call (hospitality and
managed o ces).
GP Surgeries are proving to
be a particularly rich area for
Splicecom at present. e move
to combine multiple surgeries
under the umbrella of a Trust or
Partnership status means single
system, multi-site operation
is a pre-requisite. Add in the
need to o er extended opening
hours and patient triage over
the phone, it’s easy to see why
our exible approach to cloud,
on-premise, or hybrid solutions
o ering extra resilience, is
winning us many new friends in
the NHS.
ese days you have to be
a specialist to gain traction in
this market, you have to talk
the talk AND walk the walk,
hence the need for Medic-Call.
Working in conjunction with
other approved NHS suppliers,
and focussed channel partners
to provide a total solution,
Medic-Call can enhance, or
even replace, a surgery’s current
phone system. Integration with
all the leading patient record
systems, helping surgeries
verify mobile numbers and
complying with Quality and
Outcomes Framework (QOF)
and Local Enhanced Services
(LES) requirements are all key to
winning NHS business – and all
catered for by Medic-Call.”
“For me a degree of being
able to specialise and stand
out from the competition is
important in this sector. ere’s
a lot of technical skills required
and the support of your supply
partner realty helps too” said
John McKindland at Nimans.
But Ian Bevington,
Marketing Manager at Oak
Innovation warns “for partners
that don’t know primary
healthcare, installing hardware,
software and accessing network
services can be a real challenge.
ED SAYS…
Technology has the potential to deliver signifi cant savings for the NHS but the service
does not have a strong track record in implementing it at scale and needs to get
better at assessing the benefi ts, feasibility and challenges of implementing new
technology. Patients are embracing new technology and increasingly expect their
care to be supported by it. For example, the majority of people say they would use
video consultations to consult their GP about minor ailments and ongoing conditions.
Business Secretary Greg Clark our technology portfolio for
healthcare providers. It’s been
a big task, we didn’t just add
pictures of doctors and nurses in
our literature. We put together a
customer advisory board to focus
on what our customers really
needed. en we acted on it. We
run speci c customer forums
like the forthcoming ALE
Healthcare Experience in Paris.
We educate our BPs and our
customers on the industry trends
and forthcoming technologies
relevant to healthcare, and we
are seeing the bene t of this
work.”
Iain Sinnott says that
suppliers such as VanillaIP create
a broad portfolio of services and
applications to be managed by
distributors and resellers.
“ ey in turn can either
lter that portfolio down to
speci cally t a vertical or even
enhance that narrower portfolio
with best in class services from
other suppliers which they can
then merge and manage in
Uboss. is does not preclude
them from having a general
market portfolio, managed
under a di erent client tari .
One of our top resellers sells
successfully across many market
segments but also landed a
1,500 seat health sector contract,
including call centre and GB
surgery environments.”
Robin Hayman, Director
simplifying
complex
comms
at scale
Learn more about our
cloud CCaaS solutions
01344 852350
djm@contentguru.com
@cgchirp
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38 | Comms Business Magazine | May 2019 www.commsbusiness.co.uk
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