INTERVIEW SD-WAN Solutions
“Smashing the sub £100 per store per month price point was always going to be extremely difficult but doing
it for the Channel too, was thought to be impossible – until now! “
Easy as 1-2-3
Anthony Senter, MD of SDWAN Solutions
SDWAN Solutions has recently released a new channel product which comes with a never seen before price
tag. In this interview Anthony Senter, MD of SDWAN Solutions, Kelly Rogers, CMO, and Nicola Hunter, SD-WAN
Divisional Manager spoke to Comms Business about their latest product SDWAN 1-2-3
Comms Business Magazine
(CBM): Tell us about SD-WAN
1-2-3 and what you are
delivering?
Anthony Senter (AS): SDWAN
1-2-3 is a product range of
Intelligent network options
designed using true SD-WAN
technology at a price point that
makes it extremely attractive to
retail stores, fast food outlets,
franchises and smaller chains,
IOT, service and even remote
workers. AND it’s available
to the UK Channel market
as a resell or a white labelled
product.
SDWAN 1-2-3 is a complete
solution including the SD-WAN
hardware, software, licencing,
2 x internet access connections
and solution management
and zero touch installation
– everything stores need to
keep their business connected -
starting at under £100 a month,
with no installation costs.
CBM: Why are you launching
this now?
AS: e last few months have
been tough on everyone and we
want to do everything we can
to help the UK economy spring
back. We started developing
SDWAN 1-2-3 in 2019 but
recently worked non-stop to
bring the launch forward by six
months, to do our bit to help
the economy recover. We are
arming the Channel with brand
new products to help their own
customers slash network costs,
keep their stores (and their tills)
connected and simplifying
network management.
Kelly Rogers (KR): Reducing
equivalent MPLS network costs
by 65% will give the retail and
food sectors a welcome nancial
boost and give the Channel a
huge advantage over traditional
telco operators.
CBM: How are you supporting
the Channel so they can take
this on?
AS: Smashing the sub £100 per
store per month price point was
always going to be extremely
di cult but doing it for the
Channel too, was thought to
be impossible – until now!
SDWAN 1-2-3 is o ered as a
resell model where the Channel
takes the complete service and
sells at RRP (under £100), or
the option to white label the
product using only the SDWAN
components, and adding
their own connectivity options
and any other services, to make
the product their own.
Nicola Hunter (NH):Our
existing Channel partners are
winning new business and
competing in new markets
with our SD-WAN products.
We o er a one stop shop for
all things SD-WAN – not
just o ering market leading
solutions, but also providing
full technical and sales training,
marketing and integration – we
become an SD-WAN extension
to your business, best in class
and ready to go. We work with
Channel partners of all sizes
from niche resellers to global
system integrators., and you
always have 100% commitment
from us.
CBM: MPLS is starting to
smell a bit funny, is this the
beginning of the next market
evolution?
AS: e market has changed
more in the past 2 months than
it has in the past 2 years – more
Anthony Senter, MD of SDWAN Solutions
cloud use, more IoT devices
and more remote working.
SD-WAN, and in particular
SDWAN 1-2-3, was built for
exactly this and is exible
to change and adapt as and
when your business and your
customer’s business needs to.
We priced up a 50 site, 500
site and 1000 site 20mbps
MPLS network and compared
36-month contract value to
a 20mbps SDWAN 1-2-3
solution. 60 - 65% cost savings
were achieved across the board
– that translates to a massive
saving of £5.4 million for 1000
sites and a budget boosting
£600k saving on a 50-site
network. Add in the over 30
business bene ts that SD-WAN
delivers and CEOs, CTOs and
CFOs know there’s only one
choice: SD-WAN
AS: We designed Retail 1-2-3 as
a complete SD-WAN solution
speci cally for small to medium
sized retail businesses and
chains to solve the connectivity
vs cost issues for all stores, from
micro to megastores. ere
are thousands of small stores
etc. and companies using IOT
devices that require constant
connection to remote Data
centres, devices, hubs, cloud
or even to the Internet, but
cannot justify spending over
£300 per month for MPLS.
Innovation in technology,
being able to o er solutions
using cost e ective connectivity
options, implementing smarter
ways of working, solid vendor
relationships and having our
own hardware devices means
that we can o er quality
solutions at a ordable prices
- without compromising on
solution bene ts.
20 | Comms Business Magazine | June 2020 www.commsbusiness.co.uk
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