ADVERTORIAL 3CX
Closing Call: Could your PBX be
affecting your closure rate?
Your sales team is pulling out all the stops but deals seem to be slipping through your fi ngers. You regularly
make it to the fi nal tender but rarely cross the fi nish line. If this is a familiar pattern, it’s time for you to review
your product portfolio
The communications
industry is seeing a
dramatic shift towards
cloud-based solutions,
with uni ed communications
as a service (UCaaS) leading
the charge. e number of
global UCaaS users now stands
at approximately 43 million,
with new users expected to
grow with a 23% CAGR
between 2020 and 2023. is
transition is in part down to
increased consumer con dence
with cloud solutions and to
increasing demand for solutions
that evolve with organisations
over time. It’s no longer enough
to o er combined calling
and conferencing; you need a
UCaaS platform that’s exible,
robust and constantly driving
innovation, if you want to
stand out. All this whilst still
remaining competitive when it
comes to cost.
GIVE CUSTOMERS THE EDGE
One of the main reasons
organizations are making the
leap to UCaaS is the fact that it
enables increased functionality,
customisable integrations and
an increasingly wide range
of communications tools
compared to a traditional PBX
or IP Telephony solution. If
your MSP or ISP business is
still o ering one of these older,
legacy solutions, you’re likely
to nd yourself missing a seat
at the table when it comes to
tenders. After all, for your
customers, adopting a cloud
based UCaaS solution will bring
a whole host of bene ts:
• Reduced overheads
e ongoing equipment,
maintenance, and service
costs of deploying traditional
communications infrastructure
are much higher than those for
slim, scalable UCaaS solutions
like 3CX. By moving to a UC
platform, clients will see their
monthly bill fall and bene t
from the new features only
supported by cloud based
solutions. Voicemail to email,
instant recording access, remote
working capabilities and
presence are just some examples
of the productivity enhancing
tools enabled by UCaaS.
• Seamless communication
Your clients expect their
communication tools to be as
uid and adaptable as they’re
expected to be. UCaaS solutions
facilitate this exibility, by
providing multi-channel
experiences for users. As
well as o ering calling and
conferencing, the best UCaaS
providers will include instant
messaging, live chat, mobile
applications and collaboration
tools in one product wrap.
Teams can move from one
method of communication to
another without interruption,
whether they’re working in the
o ce or remotely.
• A Competitive Edge
Enabling frictionless
communication between
employees and clients is a key
component to driving customer
experience and growing your
clients businesses. Shifting
to UCaaS with the increased
exibility and featureset it
brings will reduce time spent
on administrative tasks and
communications mishaps.
Instead, agents and managers
will be able to focus on strategic
initiatives that drive customer
experience and give them a
competitive edge.
Better for clients, better for
you
Vendors are starting to retire
legacy solutions, particularly
those that are ISDN dependent.
With the nal switch o
looming in 2025, these systems
are becoming increasingly
obsolete, which in turn means
you need to invest more time
and money in maintenance.
e result? Overheads stack up.
e additional cost is passed
on to your clients. You nd it
increasingly di cult to remain
competitive.
By introducing a UCaaS
solution to your portfolio now
(or reviewing gaps within
your existing portfolio), you
can alleviate this cost burden
and free resources within
your organisation to focus on
pro t making activities. After
all, for resellers, an enterprise
UCaaS platform like 3CX will
signi cantly reduce installation
and maintenance time. With a
22 | Comms Business Magazine | June 2020 www.commsbusiness.co.uk
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