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JUST A MINUTE
THE GREAT MIGRATION
In this interview Borie Jalloh, Vodafone UC Product
Manager, talks about the hosted telephony landscape
CBM: WITH THE WIDE AVAILABILITY OF HOSTED SERVICE, WHY ARE
TRADITIONAL PBXS STILL DOMINATING THE INSTALLED BASE IN THE UK?
BJ: Traditional PBX systems have been around for decades and
understandably have become part of the furniture for many
businesses. Even though they are fast becoming obsolete,
particularly among smaller enterprises using legacy systems, they
are still relied upon to manage internal and external communications
for lots of organisations around the country.
The major shift these enterprises are about to experience is the
ISDN switch off commencing next year. Those still running on ISDN
lines need to start looking at IP-based alternatives sooner rather than
later, or else they’ll feel the rug being swept from beneath them when
the service terminates in 2025.
Alternatively, if businesses are keen to get the most out of their
existing legacy PBX systems, they should consider hybrid services
which will allow them to move to SIP Trunking services without the
capital outlay and disruption of changing their legacy PBX.
CBM: WHAT ARE YOUR TOP USER BENEFITS FOR HOSTED?
BJ: For businesses, rather than the costly and obsolescing ISDN
lines to cater to maximum potential call demand, hosted telephony
and SIP Trunking offer solutions that are much easier to scale in
response to peaks and troughs in call volumes, signifi cantly reducing
unnecessary costs while offering far greater fl exibility and scalability.
Hosted telephony and SIP trunking also opens the door for
resellers to begin future-proofi ng their customers’ wider IT stacks.
Once customers have made the switch to IP-based communications
and the positive impact of less expensive, more agile telephony is
felt, resellers have a great opportunity to promote other newer tools.
Soft-phones, video conferencing and instant messaging collaboration
platforms can all help support new ways of working, further unifying
customers’ communications packages.
CBM: HOW CAN RESELLERS DIFFERENTIATE?
BJ: Customer experience is a big differentiator among resellers.
Access to the latest communications technologies is core to resellers’
offerings, but fi rst-rate customer service programmes that nurture
users along the digital transformation journey are just as pivotal to
building and sustaining relationships.
July 2019 | Comms Business Magazine | 11
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