MARKET REPORT Team Collaboration
$45bn The collaboration software
market will grow 9% in 2019 to
$45bn – Synergy Research Group
The explosion of Team
Collaboration
Team collaboration has quickly become one of the one of the hottest trends in the UCaaS space as
businesses look to create an efficient dialogue, and work collaboration, between a distributed work force.
As the market matures, we are seeing some major shifts in leadership position which could have significant
impact on the Channel
Collaboration technology
is being consumed by
businesses for a number
of reasons today. To break
down silo mentalities, enabling
eciencies across projects, to
create in-context conversations
simple and so much more.
Anyone who is collaborating
today – in Marketing, HR,
Product, Finance, Sales
or another department –
needs a tool for making
communications, coordination
and tracking tasks easier,
whether that’s a full project
management solution or a more
easy-to-deploy streamlined
version that better suits teams
across the organisation.
By putting in place
technologies that ensure project
teams can collaborate eectively
and provide exibility for teams
to make necessary adjustments
on the y creates a faster,
more eective decision process
and ultimately contributes to
business success.
Darren Gallagher,
Global Director – Solution
Management - Collaboration,
Atos commented “e future
of the Digital Workplace
and the way people work
together is grounded in a fully
interconnected world which
combines business relevant
activities, collaboration and
IoT generated information.
People, things and data must
work together with each other
seamlessly to deliver the best
outcomes in the “connected
everything” age. As a result, it’s
vital that collaboration solutions
are able to operate as part of a
multi-vendor strategy, or even
better to provide such an ecosystem
which allows interaction
with the surrounding
technology landscape.
“Furthermore, the
collaboration solution should
leverage existing environments
and investments and be exible
enough to support hybrid as
well as pure cloud models. It
should also oer evolutionary
steps which allow the customer
to control the degree and speed
of the digital transformation for
them to move at their own pace.
And we must not forget about
the use cases of the customers’
customer.
Gallagher continued
“Don’t just think about
your own internal enterprise
collaboration, remember to pay
attention to the most important
element of your business – your
customers, the interactions with
them and how can you provide
the best possible experience.”
Paul Gibbs, Head of
UCaaS and Mid-Market Sales
at Gamma added, “Team
collaboration is part of a
communications solution so you
need to think about how it ts
into that overall strategy – think
about all the communications
channels and all the people you
need to speak to, for example
how do you make telephone
calls to suppliers and customers.
You also need to think about
how your workforce operate day
to day, how much time is spent >
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26 | Comms Business Magazine | September 2019 www.commsbusiness.co.uk
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