ADVERTORIAL 3CX
The Power of Partnerships
With the pandemic driving businesses towards hosted solutions in droves, we explore what the future looks
like for partnerships in the channel
If you’d asked the pundits
to predict the technology
that would de ne 2020 at
the start of the year, you’d
have been met with near
unanimous votes for 5G.
International focus was on
improving connectivity, not
communications. Although
market share in UC was
steadily growing, video
conferencing and remote
working capabilities were
still seen as the preserve of
enterprise organisations or as
‘nice-to-have’ extras at best.
ey certainly weren’t essential
infrastructure requirements for
every SME, educational
establishment
and healthcare
provider in the
country. Funny
how things
change, isn’t it?
Fast forward
to today and
you’d be hard
pressed to think
of another
technology
that’s been so
fundamental
in keeping the
country working
over the past
few months.
COVID-19
changed our
collective
consciousness
overnight. We went
from long commutes,
crowded o ces and oversea’s
business travel to the relative
seclusion of remote working in
an instant. “Prior to the virus,
robust UCaaS solutions were
available but few businesses
were actively incorporating
remote work into their main
operating model,” Paul Clarke,
3CX Channel Manager for
the UK tells us. “ at’s all
changed now, as businesses
that adopted the technology
during the crisis are coming to
realise the operational bene ts,
both scally and on employee
wellbeing. Remote work is here
to stay.”
From strength to strength
3CX itself has experienced a
surge in license installations
across the period. Clarke
tells us that their WebRTC
based WebMeeting platform
increased usage by 400%
during lockdown. He attributes
this to the accessibility of the
tool, which requires no login,
pincodes or guest registration,
and to 3CX’s overall response
to the crisis, which saw them
provide free licenses with
unlimited conferencing seats to
UK businesses and schools.
“We were in consultation
with our resellers as they’re
the ones on the frontline
3CX sells exclusively via the
channel with no direct sales
option,” Clarke continues,
“what quickly became
apparent, was the sheer volume
of organisations that didn’t
have the tools to transition
to remote working, or that
thought they had a robust
solution which then failed to
perform when they needed it
most. We took the decision to
lift licensing limits and o er
our licenses for free for two
years, to enable our resellers
to migrate their customers
Case Study: Adept CTS Keep the NHS Open for Calls During
Lockdown
Working together with Adept CTS and 3CX; We were able to
increase our phone capability 250%+ in record time to meet the
demands of the National Health professionals responding to the
Covid-19 crisis.
We have been able to deliver a fl exible and rapid deployment
that has provided new and increased capabilities to National
Health professionals across the United Kingdom, ensuring
service users get the support they need at this very critical time.
Matt Buckley, Head of Enterprise Architecture & Design,
Technology Management & Architecture at NHS
28 | Comms Business Magazine | September 2020 www.commsbusiness.co.uk
/www.commsbusiness.co.uk