CCOOMMMMSS N NEEWWSS
AVAYA ENGAGE(S) CUSTOMERS AND PARTNERS
AVAYA TREATED PARTNERS to a
and with programs like Avaya
bevy of announcements at its
IX Subscription, we’re enabling
latest Engage event in Dubai
our channel partners to support
recently. Avaya IX Subscription
our joint customers at every
program, Avaya OneCloud
stage of their cloud journey.”
ReadyNow, Avaya CPaaS, and
The buzz surrounding Avaya
Avaya IX Spaces.
has been centred around their
“Our message to partners
latest deal with RingCentral and
this year is to embrace
joint proposition ACO (Avaya
the new – new solutions,
Cloud Offi ce). Unfortunately,
new customers, and new
those looking forward to
deployment models. We’ve
receiving more details
demonstrated our commitment
around the proposition were
to this idea with an impressive
disappointed.
number of solutions, offerings
Alison Hastings, Director of
and programs, all of which will
Channels for UK&I commented
drive compelling opportunities
“The product will be an Avaya
for partners in the coming
product, it will be badged and
fi nancial year,” said Fadi
taken to market as Avaya.
Moubarak, Vice President –
The message to our existing
Channels, Avaya International.
channels, and the recruitment
“Nowhere is this more
of new, is we see this as an
obvious than in the
opportunity for channels.
announcements we’re
We didn’t have a pure cloud
making around cloud and the
offering before, bear with us as
subscription-based model,”
we are working on the details,
Moubarak continued. “This is
pricing and documentation.
where the industry is moving,
In the coming weeks we be
holding sessions back in the UK
to assist partners to take this
to market.”
The key launches included:
• Avaya IX Subscription,
which offers a fl exible
new consumption-based
alternative to traditional
perpetual pricing models,
and helps partners facilitate
a transition to cloud for their
customers.
• Avaya IX Spaces, a cloudbased
collaboration solution
that delivers audio and video
conferencing, fi le sharing and
more, through a lightweight
web app, and promises to
take the fi ght to a number of
competitors that are both
more expensive and less
richly featured. Avaya IX
Spaces is now available in 45
countries.
• Avaya ReadyNow, which
gives enterprise customers
access to Avaya Unifi ed
Communications and
FIND OUT WHAT
RINGCENTRAL HAS TO
SAY ON ACO – PG 20
Contact Centre solutions
delivered in a secure
private cloud environment,
providing enterprises with a
convenient and automated
path to the benefi ts of cloud
communications.
• Avaya Communications
Platform as a Service
(CPaaS), which enables
organizations to build apps
with ease and integrate
them into any application,
workfl ow, or communications
system.
• Avaya Device as a Service
(DaaS), which enables
businesses to acquire
Avaya’s latest smart devices
with the fl exibility of a
monthly subscription rather
than an upfront purchase.
Following a successful
introduction in the United
States in 2018, this offering is
now available to customers
in a number of European
countries.
Alison Hastings, Director of Channel,UK&I at Avaya, spoke
with David Dungay on Comms Business Live
Fadi Moubarak
6 | Comms Business Magazine | December 2019 www.commsbusiness.co.uk
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