We know that we haven’t even
made it to Halloween yet, but
the reality is that Christmas is
only a few weeks away and it’s
important to start thinking about how you will
motivate employees in the run up to Christmas.
The festive period is the ideal time to acknowledge
the hard work carried out by your staff over the
last 12 months, as well as motivating and incentivising
them for the year ahead.
But what is the best staff reward to give them to
keep them motivated and say thank you for all
of their hard work through out the year?
Cash often seems like the obvious staff reward,
allowing employees to spend their reward on
whatever they choose.
However, cash incentives and bonuses often get
swallowed up by personal bills or get added
to an employees’ salary and therefore go
unnoticed, which in turn can leave employees
feeling disengaged and under valued.
An E-Gift Card or Gift Card on the other hand
is a reward that works really hard –
1. First, it provides an instant acknowledgement
of a job well done when they are sent the E-Gift
Cardor Gift Card
2. Secondly when they go to spend the E-Gift
Card or Gift Card, they have to go outside their
daily routine to spend it, reminding them of why
they received it in the fi rst place.
3. And thirdly, it gives the person spending the
E-Gift Card or Gift Card some sort of memory
or positive association between the reward and
the employer.
These three reasons alone make an E-Gift
Card or Gift Card a far more effective way of
engaging staff, ratherthan simply giving them a
cash option.
Everyday essentials verses a treat!
Supermarket E-Gift Cards and Gift Cards have
also grown in popularity as a staff reward,
perhaps due to the tough fi nancial climate we’ve
experienced over the last few years?
On the one hand a Supermarket E-Gift Card or
Gift Cardcan be used to help the family budget
work harder and stretch further when spent on
food for Christmas get-togethers and daily
essentials. Or alternatively E-Gift Card or Gift
Card recipients can treat themselves to larger
ticket items like a bottle of Champagne or
perhaps even a new iPad or TV - giving their
employees thewonderful gift of choice, and a
positive association with their employer.
“Everyday
essentials verses
a treat!”
Positive memories
Experiential and Ethical Gift Cards are also
growing in popularity enabling employees
to make the most of their precious spare time
or feel like they are making a difference. The
long-lasting benefi ts of using a Gift Card in this
way, is that employees will always associate the
memory of the experience day or item they buy
with your business, and that association is so
important to staff morale and motivation.
Budget savings
Another benefi t of using E-Gift Cards or Gift
Cards over giving Cash, is that employers can
also make savings by bulk buying Cards. Most
Gift Card suppliers offer substantial discounts
when buying a high volume of Gift Cards.
Which means that giving a Gift Card can
also work out cheaper than giving the Cash
equivalent. This is an attractive prospect
especially when budgets are tight.
Gift Cards are easy to administer and take
delivery of quickly. They are available as a URL
link and can be delivered instantly or on the
date of your choice. Additional rewards can
be topped up remotely by the provider, as and
when the employer wants to issue a reward.
Other advantages include the
management of Gift Cards by employees, who
can often manage their cards online – checking
their balance and transaction history.
Sainsbury’s Business Direct are also able to
manage campaigns for your business. If you
need to send E-Gift Cards to multiple recipients
we can manage this for you, taking away the
stress of mass distribution but ensuring that your
staff or customers are rewarded instantly for a
job well done.
Gift Cards
The ultimate Christmas staff reward?
Want to fi nd out more
about what’s NEW at
Sainsbury’s Business Direct
for 2019, check out our
NEW website
www.sainsburysbusinessdirect.co.uk
CONTACT INFORMATION:
Sainsbury’s Business Direct
0870 0101351
info@sainsburysbusinessdirect.co.uk
www.sainsburysbusinessdirect.co.uk
Sarah Chesterton
Sainsbury’s Business Direct
Advertorial Feature
/www.sainsburysbusinessdirect.co.uk
/www.sainsburysbusinessdirect.co.uk
link