Freightos solution is highly scalable, from a
one-man operation upwards
DIGITALISATION
something to worry about in
this instance.
Doing things differently
“We can do things differently,”
stresses Cervera. “Yes, people
are still needed, but why not
let the technology do all the
hard work? This frees up staff
for other tasks. The old way of
doing things, one that involves
a forwarder calling up a dozen
numbers to get a quote, then
cutting these back to the best
one, then calling again only to
fi nd that the capacity is no
longer available or is more
expensive, is time-consuming.
By going digital, everything
can be seen online and a
decision made in a fraction of
it’s a fraction of the cost of a
full-blown IT solution. We’ve
seen an attractive rate of return
on the investment, too: and
we can accommodate
everything, from a one-man
band to a multiple operation.
“What we sell is change:
and change, as we all know, is
very diffi cult for a human
being to accept. But some, I’m
happy to say, are seeing the
value in it.”
Could, then, the
coronavirus actually be an
unwitting catalyst in all this?
Or is it more a case of every
cloud having a silver lining?
Either way, it seems that
digitalisation is fi nally
beginning to gather pace…
the time. It’s totally
transparent: real time means
that there is no unnecessary
delay.”
Cervera relates that he is
seeing this acceleration of
business methodology around
the world, not just in Europe.
“We’re a global business, and
we’re working globally,” he
asserts.
But what of the traditional
wrinkle, that of the forwarder
unhappy to invest in
technology for which he sees
little benefi t?
“This is not really an
argument. We are able to make
available a very basic package
that costs nothing,” assures
Cervera. “Certainly, to add to
this requires expenditure – but
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