INTERVIEW Paul Gibbs - MyPhones
“The successful partners have taken the time to understand the product in its fullness and then often utilised
its functions to have success in specific verticals.” Paul Gibbs, Sales Director - MyPhones
The secret is out - MyPhones
In this interview we talk to the new Sales Director of MyPhones, Paul Gibbs. Having recently moved from
another prominent industry telephony brand Gibbs explains what attracted him to the role and how he plans to
get the product into the hands of Channel Partners
Comms Business Magazine
(CBM): What attracted you to
MyPhones?
Paul Gibbs (PG): MyPhones
has a fantastic pedigree, not a
new kid on the block start-up,
but a channel business with a
deep heritage having been on
the VoIP scene far longer than
nearly all of our competition.
is longevity has allowed us to
evolve into a hugely stable and
successful product, built solely
for the channel.
e second driver was the
fact that at over 67,000 live
seats, I felt that it was a very
well-kept secret – in fact too
well-kept. e MyPhones team
have built an incredibly loyal
and active partner base but I
felt I could take the product
out to the wider channel and
attract some key players to onboard
with us.
CBM: As a product, why
should partners be taking a
look?
PG: It is without doubt a very
crowded market, so I feel
partners are looking for a
provider that oers the ability
to set themselves apart from
the rest by having:
Attractive commercials – We
have the ability to mix our user
prole, which is quite unusual,
in the fact it allows the reseller
to build their proposal on what
the end user really needs and
not come from a xed price
approach.
Handset Agnostic – we
interoperate with all leading
providers which allows our
partners to build customised
and dierentiated solutions.
Aggregated (Agnostic)
SIP – Instead of having it
bundled in, we allow the
reseller to choose from multiple
providers which gives a wider
scope for maximising their
commercial position without
being reliant on their hosted
provider to do the billing.
We are seeing ratios of 20+ to
1 now, so as a resellers base
grows, they don’t need to pay
for unnecessary channels.
Having the ability to plug
multiple providers into their
platform, unusually, allows for
bespoke localised break out in
up to 32 countries. Resellers
that have traditionally said no
to multinational businesses
can now comfortably bid in
the knowledge they aren’t
shoehorning in the wrong
solution.
Full White Label – We don’t
charge a premium for this and
we have found that our resellers
like the fact they can create
their own brand identity to set
themselves apart.
Stability – is is front and
centre in our market and we
are incredibly proud of our
uptime. All hosted providers
encounter issues at some point,
but with three fully resilient
always active datacentres we
mitigate and minimise this
risk, stability is one of our key
dierentiators.
It’s our own Software – is
means we are true software
house, developed and brought
to market by our own UK
based team! We aren’t tied
to paying the likes of Cisco
(Broadsoft) or Asterisk based
alternatives a license fee so all
of our time is spent developing
the software with the reseller/
end user in mind, without
having any constraints. is
also means we can create key
features that perhaps our rivals
can’t deliver.
CBM: Where are your partners
having the most success
with the product?
PG: e successful partners
have taken the time to
understand the product in its
fullness and then often utilised
its functions to have success
in specic verticals. We have
partners that major in the
nancial sector, medical sector
and retail. All of these have
been achieved by listening
to what the end user wanted
within said vertical and
building these functions within
Altos.
CBM: Can you share any
of your strategy/ product
updates?
PG: I think the Altos product
has a certain perception in the
channel (wrongly, I may add)
and this year is about raising
our prole and bringing a new
set of disruptive features. So,
we will be having our rst large
partner event where we will
be showcasing our new portal,
reporting and commercial
bundles. is event format
will be an industry rst with
something for everyone and
I am hoping it will attract
partners new and old to come
along. ere it is, that’s what
we are working hard on!
20 | Comms Business Magazine | April 2020 www.commsbusiness.co.uk
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