seeing in
the advanced
automotive sector
the use of augmented reality
for design purposes and product
design. This is really changing
the proposition for designers and
speeding up the process, allowing
people to be more flexible because
they can envisage things very
quickly and visualise things very
quickly to make very rapid changes
in a way that was previously much
more difficult to achieve.”
So how does this collaboration
actually take place? “What we
do with the way that we work,
is really to spend a lot of time
engaging with a whole range of
stakeholders,” says Silver. “We
have a very privileged place in the
landscape because we sit between
universities and academia. We’re
close to government, but we’re not
of government. We’re a private
company and we’re able to work in
a more commercial way.”
The Catapult works with
traditional industries and spends
a lot of time engaging with the
ecosystem of startup and early
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