INSIGHT
Mobile Technology Comes
back in to Focus
Bob Mercer, Group
Comms Business Magazine talks to Panasonic about their move to the cloud and BNS Distribution regarding
how, in their view, Wi-Fi voice is changing the shape of UC mobility
Manager, Comms
Business Division,
Panasonic, says that
as a leading manufacturer in
the global telephony business,
Panasonic continues to develop
products and services for our
dedicated Channel Partners.
“With the variety of exible
trunking options in the IP
telephony sector and the
expertise our partners have,
we believe this is still the
key route to market for our
product. In addition, our SIP
telephony options for both
wired and DECT terminals
are completely scalable to
meet the market requirements.
Our SIP terminals can all be
pre-provisioned for remote
deployment through our
redirection service.
e current global crisis
has thrown a spotlight on the
need for businesses to have
exible IP-based solutions for
their telephony and broader
communications systems.
In addition, the need for
homeworking solutions
has become key to keeping
businesses operating at this
time. e need for collaboration
across communication services,
such as mobile, softphone,
deskphone and DECT, for
example, has also been brought
into sharp focus.
Panasonic’s NSX platform
is designed to meet these
needs by o ering a variety of
end point solutions across a
resilient IP product solution
with full redundancy and failover
back up.
We have now taken this
technology and placed it in the
cloud, with our NSV platform
o ering a fully functioning
PBX in a virtual environment.
In addition, our partners can
now sell this product with either
Annual or Perpetual licences,
providing a highly featured
product at a per user rate which
is highly competitive.
As well as meeting these
emerging market requirements,
Panasonic also remains
dedicated to supporting the
existing routes to market for
our channel partners and will
continue to develop our core
products in the analogue and
digital sectors, as well as the IP
market segments.”
Lee Sinclair, Sales Director
BNS Distribution, says that
companies are embracing a
new type of work space when
designing their o ces - hybrid
and mobile friendly.
“ is isn’t a surprise, as
recent studies show that
employees are spending 50-60%
of their time at the o ce away
from their desk. Companies
and organisations are looking
for uni ed communications and
Wi-Fi solutions that not only
support their workforce, but
also its mobility.
e UC market is seeing
an evolution as Wi-Fi voice
technology is improving and
becoming a more scalable
solution for VoIP. Businesses are
moving to mobile friendly oor
plans, and wireless networks are
becoming a status-quo in the
workplace. Any reseller who is
creating a Wi-Fi solution for
a business’s IT solution, can
merge their mobile UC needs
right along with it. is means
a lower deployment cost for the
customer, an easier installation
and con guration process,
and a streamlined physical
infrastructure.:
Sinclair believes scaling
a cordless Wi-Fi solution is
simple and easy as long as there
is a signal available within the
network.
“ ere’s no limit on how
far a handset can roam within
a Wi-Fi environment.
Grandstream GWN Access
Points integrate with our
Wi-Fi handsets to make
this process even easier by
sharing the WP810 security
credentials with other
in-network GWN APs so
they can auto-recognise the
handset while it is roaming.
ere have been
substantial technological
advancements within
wireless APs in terms of
their speed and software
that helps keep tra c
smooth and voice quality
high. Most market-leading
APs support wave-2 and
MU-MIMO technology
and together, these two
features help APs push their
bandwidth levels to new
speeds and can handle more
concurrent users compared
to older AP models. On
top of that, QoS (quality
of service) standards have
evolved to allow installers
to customise Wi-Fi networks to
provide priority bandwidth to
Wi-Fi voice data. is means
more wireless devices can
connect simultaneously to one
AP while still maintaining a
high level of call quality.
As time goes on, the way
we work and the technology
we use changes. DECT was
once the standard for mobile
communications and it will
most likely always be around
in one way or another. Now
though, Wi-Fi voice is emerging
as the notable leader within the
mobile communications space.
30 | IP Telephony 2020 www.commsbusiness.co.uk
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