FEATURE ALEX TATHAM
JUST A MINUTE…
DREAM CAR?
One that works fi rst time, every time.
SPORTS TEAM
OF CHOICE?
I am a huge
Fulham fan,
but I’m rather
disappointed at
the moment so I don’t want to
talk about it. I also follow the San
Francisco Giants.
DREAM DINNER GUESTS?
M ARIE CURIE
She is just an extraordinary
woman.
A LAN TURING
We wouldn’t be doing either of
our jobs today if it wasn’t for him.
C HARLES DARWIN
I’ve always been a big fan.
E LON MUSK
Taking the ideas from the
conversation and providing a
modern digital spin!
a legacy licencing business or legacy
hardware to manage. They are totally
BIGGEST PET PEEVE?
focused on moving their customers to
“What was considered
There aren’t enough women in
the cloud and supporting them through
value-added ten years
the industry. Did you know 96% of
their cloud provisioning. You are
all computer code written was done
seeing some of these partners compete
ago is no longer a
so by a man?! We need to change
on enterprise agreements. These
value-add. Partners
this, but we have to take a long term
agreements used to be the preserve
view to fi x it.
of seventeen MSPs, they were the
now have to do what
licencing providers that were anointed
I would call the MSP
FAVOURITE HISTORICAL LEADER?
by Microsoft to do that licencing. Those
William Wilberforce, he led the
agreements are now moving to the
work i.e. monitoring
movement to abolish a stain on the
cloud and are now being competed for
customers and
world (Slave Trade). His work led to
by a whole new range of resellers. “
the Slave Trade Act in 1807.
So there is bit of a shake up going on?
providing them a real
Tatham replied, “I love it, let’s shake it up
service. Westcoast
FAVOURITE HOLIDAY
a bit more!”
DESTINATION?
Sixty percent of partners joining
will be at the heart
Somewhere with
Westcoast’s cloud business are new
of that, our services
culture where I
born in the cloud type businesses but
don’t need to
business will grow
it’s the other forty percent of traditional
make any
type resellers where Westcoast is really
5 fold this year”
decisions. I make
adding value.
so many decisions all day
“Everyone signed up with Microsoft
everyday it’s nice not to
initially thinking it was marvellous
have to do that sometimes.
because they could cut out distribution,
but then they didn’t sell anything!
20 www.technologybusinesstoday.com April 2019
/www.technologybusinesstoday.com