C O M M E R C I A L P A R T N E R S H I P S
Above: Airshare’s fractional
ownership scheme offers
access to its Phenom jets
Left: Airshare has a partnership
with Quarterback Patrick
Mahomes, from NFL team the
Kansas City Chiefs
BUSINESS AIRPOR T INTERNATIONAL J U L Y 2 0 1 9 | 25
a partnership with international hospitality real estate
development and asset management company Nexus
Luxury Collection. Nexus was founded by Joe Lewis and his
Tavistock Group, golfing greats Tiger Woods and Ernie Els,
and actor and musician Justin Timberlake. The multi-faceted
relationship between Nexus and Signature includes the
launch of a series of private, branded lounges called the
Nexus Sky Lounges. The first Sky Lounge is expected
to open at Teterboro Airport in New Jersey at the end of
this year.
“The collaboration with Nexus is coming from a plan
developed three years ago,” says Shawn Hall, chief
commercial officer at Signature Flight Support. “We
took a step back, saw we had this amazing backbone
as the world’s largest network of FBOs and then started
to consider how we could bring more to customers by
leveraging partnerships.
“We went out to develop and expand the business and
started to involve third parties more and more.
“With a portfolio of luxury resort, club assets and
experiences around the world, Nexus recognized us as
having the right brand and the right people flying through
“It’s a point of pride
for Airshare to
partner with such an
incredible individual as
Patrick, who is just as
impressive off the field
as he is on it”
Going on tour
The constantly moving music
industry holds huge potential for
charter companies looking to enter a
commercial partnership. With tours
and festivals happening every year,
the need for private flights form
venue to venue is plentiful. This sector
represents a key part of Luxaviation
UK’s business.
“We work with charter brokers
on behalf of artists and their
management teams to get them from
A to B during the hectic festival season
or a sold-out European tour,” says
Patrick Margetson-Rushmore, CEO of
Luxaviation UK. “In these cases, the
broker is very much our client and it
is our job to ensure artists and their
teams receive the service they expect.
Our operations team works closely
with the broker to carefully map out
the artist’s flight itineraries, schedules
and requirements.”
Luxaviation strives to ensure any
requests clients have made in advance
are met, such as on-board dining
or sleeping arrangements. Almost
anything is possible, right down to a
particular brand of mineral water or
pillows made from a specific material.
“Music tours are particularly
good business for us because they
often lead to repeat business,” says
Margetson-Rushmore. “They can last
anything from a few days to a number
of weeks so they are a great way to
keep our fleet in the skies, which
is how we make our money. We are
committed to ensuring every client
receives an outstanding service, so,
with music tours, if we excel first time
around then the broker will very likely
come back to us again the next time
their client is touring.”
our FBOs to make the partnerships
worthwhile for them too.
Nexus opened a private members
club in lower Manhattan, New York in May
and is currently in the planning stages for
additional city clubs in key markets across
North America, including in Toronto.
“Nexus has an incredible group of
affluent, discerning members across
its portfolio,” says Hall. “The company
is increasingly rolling out luxury clubs,
real estate and properties across North
America and around the world.
“Our partnership with them is merging
the great experience they’re offering their
members with the great experience we
are offering passengers travelling through
our network.
“The win for us is in doing something
that adds value for our customers. The
Nexus network is a strong group. The
partnership allows us to differentiate