www.commsbusiness.co.uk
Dave Sparrow, Director of Blabbermouth Marketing
Follow the link below or
use the QR code to
see how
Hosted on Hold
can help you
promptvoice.com/hosted-on-hold-for-resellers
Now available on the following platforms:
Broadsoft Asterisk Yeastar
Voice Prompts
and Streamed On-Hold
for the Channel
High Margin Recurring Revenues
2,000 generic + unlimited bespoke recordings
10,000+ industry classified message templates
Professional voice-overs in 50+ languages
Reseller and Dealer Partnership Models
promptvoice.com
and more
training, Adobe Echosign for
invoicing, Messaging platforms
for ongoing project work, etc.
that can all expedite the sales
process and help teams keep
their momentum and build a
pipeline for future big-ticket
deals.
Products and Services
When it comes to sales, current
‘market uncertainty’ may
dissuade many businesses from
making a considered purchase,
until markets gain con dence
and predictability. In the
meantime, businesses should
be considering both short- and
long-term initiatives that will
prevent ‘uncertainty’ from
being used as an excuse for sales
not reaching their expected
conclusion.
Non-human interaction
products
Businesses may want to
consider how to better design
products and services to be
‘Plug & play’, reducing the
necessity for installations
or engineer call-outs and
preventing a backlog of install
appointments. Also consider
any ongoing maintenance;
can a product be transitioned
to a cloud-based platform, so
that it can be adjusted and
maintained remotely, instead
of on site?
Shorten sales cycle
While the opportunity for
face-to-face meetings is nonexistent,
businesses should
consider how to shorten the
sales cycle or reduce the CapEx
cost, so that salespeople are
not so reliant on in-person
negotiation tactics and ‘the long
sell’ for considered purchases.
For example, transitioning
to an OpEx model, shorter
contracts that reduce cost to
try, a 2-week trial license or
even free ‘taster’ products could
be leveraged, to get prospects
over that nal hurdle. While
businesses certainly shouldn’t
be (or even appear to be)
taking advantage of the current
situation, the cogs of industry
still must turn, otherwise the
economic e ect of coronavirus
will snowball. Businesses
should still look to sell
where the sale is appropriate;
focusing on streamlining
the product sales cycle,
increasing operational agility
and leveraging automation,
businesses can develop a more
creative, adaptable marketing
strategy that refuses to be
in uenced or negated by the
current climate.
/www.commsbusiness.co.uk
/hosted-on-hold-for-resellers
/promptvoice.com