www.newelectronics.co.uk 15
www.digikey.co.uk
Image: chesky/stock.adobe.com
Communications Service Provider
to tailor messages to that individual.
For example, the Digital Twin may
show that the customer has a low
step count which could trigger a
notification to the individual to be
more active.
Using a Digital Twin, operators
can also determine where there will
be a significant increase in latency
within the network and then share
that information with the customer’s
Digital Twin to find out what is going
to be affected to determine the next
best action.
The Digital Twin can also speed
up product development cycles, save
time and money and create new
business models based on intelligent
outcomes, allowing enterprises to
personalise the customer experience
and meet their precise demands. In
return, this enables enterprises to
grow and improve their customer
base through targeted campaigns
and provide tailored services and
promotions. In turn, this generates
greater customer loyalty and retention
as well as customer spending through
personalisation with timely bespoke
offers.
Proven methods for the future
The TM Forum Digital Twins
catalyst project proved that Digital
Twins not only work for the
manufacturing industry but for
the telecommunications space as
well. As part of the project, Neural
Technologies successfully created
a Customer Twin alongside the
collaborative development of a
Mobile Network Twin and an
Enterprise IP Network Twin all
originating from the core AI Data
Model.
In addition, the catalyst project
also demonstrated real-time
communication between the twins.
Using the proposed TM Forum
Open Application Program Interfaces
(APIs), Neural Technologies was able
to share such simulated, forecasted
and predicted outcomes so that
each individual twin was able to
recommend a more informed action,
instead of a siloed view.
Ultimately through using
Digital Twin technologies in the
telecommunications industry, a more
holistic view across the whole of the
operator’s network will be achievable,
making it possible to not only make
more informed recommended actions
but equally faster decisions. As a
result, all such ‘what if ’ scenarios
could now be done in the virtual
world without affecting the real
world.
Next to the challenges the
telecommunications industry will
face with the ever-growing volumes
of usage data, software vendors
like Neural Technologies need to
provide solutions which are able
to exchange data with any kind
of connected system. Information
exchange between systems will
be key and the usage of real time
Application Program Interfaces will
grow. Industry standards for these
APIs, like those specified through
the TM Forum Open APIs, will
help to standardize the exchange
of information which Neural
Technologies fully support already
today.
With more data becoming
available through the Internet
of Things and 5G in the future,
operators need to prepare themselves
to leverage this data. Data is every
operator’s asset, using Artificial
Intelligence and Machine Learning,
these assets can be mobilised to
enable Communications Service
Providers to strengthen current
revenue sources by creating entirely
new revenue streams. Ready to
help Communications Service
Providers achieve these goals, Neural
Technologies’ state-of-the-art digital
transformation and analytical
technologies can help CSPs to
leverage this data and create new
revenue streams.
/www.newelectronics.co.uk
/www.digikey.co.uk
/stock.adobe.com