the guest experience,” he recalls. “For us, ticketing had
to be digital and had to embrace ‘what’s next’. We chose
Ticketmaster as a result of SafeTix and its willingness
to assist with biometric ticketing,” Lau confirms. “The
challenge for us was the timeline – we only had 44
days, but the onboarding went as planned.”
SafeTix is a unique, identifiable m-ticket with an
encrypted barcode that automatically refreshes every
few seconds, making it nigh-on impossible to
counterfeit as it can’t be screen-grabbed or
photocopied, nor can it be sold multiple times by
scalpers. In terms of biometrics, LAFC was just the
TICKETING
KOP THAT
English Premier League soccer side Liverpool FC will be giving
its ticketing system a technology transformation to enhance the
way fans purchase tickets and access the stadium.
Liverpool has partnered with mobile-focused ticketing platform,
SeatGeek, to improve the performance of its ticketing website and
make for a smoother fan experience during peak sale times.
The new platform will offer supporters a more simplified buying
experience and also boasts an improved queuing system to
manage traffic volumes during busy periods and give fans more
clarity on their status in the queue through live updates.
Focused on improving the mobile fan experience, the platform
not only allows supporters to purchase through their mobile
devices but will also support mobile access at the turnstiles for
match e-tickets for fans wishing to move away from paper tickets.
Along with LFC, SeatGeek serves as the ticketing platform for
nine of the 20 EPL clubs, which represents 45% of the league.
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