INTERVIEW
Innovation & Quality
Yealink’s strategy is to
Speaking to Comms Business Magazine, Stone Lu, Vice President at Yealink, says that as a leading global provider
of unifi ed communication and collaboration solutions, his company’s R&D heritage underpins their aim to provide
best in class solutions to users, to help clients increase productivity and continue to attract loyal customers
support our channel
partners by o ering
a wide range of high
quality and premium uni ed
communication solutions with
attractive and competitive
price points and we support
these product o erings by
helping our partners better
serve their customers with a
full complement of marketing
programs.
We are determined to
safeguard our partners’ activities
and ambitions by providing
not only a full range of market
resources such as funding for
their marketing activities and
technical support, but also help
their channel capability and
skills improvement via training
programs for pre-sales, after-sales
sta , and technical support.
Today, Yealink is seeing an
increasingly globalised, mobile
and virtual work culture that
has positioned collaboration
solutions such as audio, web
and video conferencing as
the cornerstones of modern
business growth.
For channel partners this
results in the opportunity
to help and advise their
customers with applications
such as huddle rooms,
arti cial intelligence, remote
workers and satellite o ces
- all of which are playing an
increasingly important role in
enterprise collaboration, and
all of which o er channel sales
opportunities.
Signi cantly, amongst these
applications, the global IP
telephony market is expected
to continue to expand during
the period to 2025. Yealink
research shows that successful
user solutions will need to
be products that are high
quality, exible, easy to deploy
and use but with broad
interoperability
capabilities.
To meet these
challenges Yealink
has invested heavily
in our research and
development teams;
half of our 900 sta
work in R&D and
we currently have
more than 150 core
technology patents.
To maintain our levels of
innovation and leadership we are
committed to retain this focus
on research and development
and embrace
interoperability
to integrate our
new solutions
and make
choosing
Yealink an easy
decision for end
users.
We believe
that in 2019
many channel
partners may rethink and re ne
their strategies to anticipate
the changing emphasis within
markets with a focus on customer
needs being a top priority.
For customers, choosing
the right communications
strategy for their business can
be a complicated process. ey
are trying to nd a supplier
that’s going to guide them
through a whole range of helpful
collaboration solutions. ese
solutions must be high-quality
and provide them with exactly
what they need - including
excellent ongoing support.
In this respect, our task is to
create solutions that speci cally
meet these needs rather than
simply selling one size ts all
products.
As one of the top suppliers
in the SIP endpoint market
today and armed with a 24-
hour online technical support
facility, Yealink has received
huge and positive feedback
for its tailored solutions
and complete product
range. At the same time,
Yealink technologies such
as HD voice and video,
and acoustic shield noise
cancelling solutions help to
provide a better user experience
for the modern customer.
Looking ahead, challenges
will always be there but Yealink
has a track record of overcoming
di culties and obstacles one by
one. e future looks bright;
persistence in research and
development, innovation and
maintaining quality will deliver
continued success for ourselves,
our channel partners and their
customers.
Stone Lu, Vice President of Yealink 6 | IP Telephony 2019 www.commsbusiness.co.uk
/www.commsbusiness.co.uk