MARKET REPORT DaaS
left on old devices, can be
overcome.
Christina Walker, global
director of channel, Blancco,
emphasised, “To maintain
security integrity, data must
be erased before the device is
returned, repurposed, reused
or retired. For our channel
partners this is being pushed
by the enterprise requirements
themselves and has become
part of their enterprise device
management process.
“Major considerations are
due to chain of custody, so even
for GSIs or MSPs managing
devices on behalf of an
enterprise, part of the process
mandated is erasing data before
it leaves the customers premise.
is is pushed heavily by
regulation requirements, now so
more than ever, and is reective
of potential sensitive data
breaches. Our partners add this
as part of the DaaS portfolio
for revenue opportunity, as well
as rounding out their security
message.”
Future proofing technology
David Silous-Holt, managing
director of IT services and
supply specialist Blue Orange,
said DaaS has become a more
natural way of future-proong
technology investments. “DaaS
means you can progress to
the latest technologies and it
becomes a lot more aordable
to acquire items may have been
out of reach with a one-o
upfront purchase. I’m literally
stood in a mobile phone shop
now and they have promised
a free upgrade to the latest
handset. at’s a good example
of the benets of DaaS.”
Silous-Holt added, “From a
reseller’s point of view they just
have to make sure they have got
all their ducks in a row, making
sure funding is in place, for
example. Overall it’s quite easy
and simplistic to do but you
just need to make sure all the
areas are covered. It could be a
monthly or quarterly service,
so you need to make sure your
billing service is set-up. ere
are very few pitfalls and lots
of advantages. It’s recurring
revenue, all guaranteed.”
He emphasised that there
are many other layers of
service that can be added,
including security, insurance
and warranties. Blue Orange’s
own wrap around end-to-end
solution oers installation and
an on-going contract to support
devices.
Silous-Holt also pointed out
infrastructure will play a key
role as the sector moves forward.
Christina Walker, global director of channel, Blancco
“e natural progression will
be infrastructure-as-a-service.
Obviously cloud services are
continuing to thrive which
generates cost savings. I think it
will all expand. DaaS is at the
front end, what everyone sees,
but there’s a lot going on behind
the scenes that makes it happen.
is is where growth will occur
too.”
DaaS and SaaS synergy
With a surge in cloud meeting
services, the global professional
headset market is expected to
reach $2.94 billion by 2026.
Frost & Sullivan’s latest analysis,
Growth Opportunities in the
Global Professional Headset
Market, Forecast to 2026,
highlights how addressing the
needs of dierent verticals and
oering joint DaaS and SaaS
deals is a key route to success.
It predicts that the
professional headset market will
witness robust growth due to the
increased popularity of cloud
meeting services and remote
working practices. In 2020,
the demand for professional
PC USB and UCC headsets
has surged to unprecedented
levels to enhance software
communications experiences.
e global professional headset
market is expected to reach
$2.94 billion by 2026 from
$1.41 billion in 2019. at
equates to shipping 65.7 million
units, up from 22.9 million in
2019.
“2020 will be marked by
unprecedented growth of
professional headsets due to
the Covid-19 pandemic and
work-from-home requirements,”
said Alaa Saayed, director,
information & communication
technologies, Frost & Sullivan.
“While professional headset
vendors have been challenged by
supply-chain disruptions during
the rst half of 2020, Frost &
Sullivan expects vendors to
successfully cope with backlog
issues during the second half of
the year.”
Earning top marks
Trade-in programmes are
another eective way of building
business. e HP for Education
trade-in programme oers
special pricing, trade-in rewards
and educational solutions to
deliver even more value from HP
technology investments.
Now in its eighth year, HP
for Education has already given
back several million pounds to
educational establishments. is
continues with an expanded and
improved programme for 2020,
with a greater focus on making
a measurable impact in learning
environments.
David Silous-Holt, managing director of IT
services and supply specialist Blue Orange
38 | Comms Business Magazine | October 2020 www.commsbusiness.co.uk
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