Flooring Altro
Lead the way
When creativity is applied to the
design of flooring, it can greatly
boost passenger experience
E nhancing passenger experience is the key to developing
the popularity of rail travel, believes flooring specialist
Altro. “To convince potential travellers to ditch their cars
and get the train instead, each experience needs to be as
emotionally stimulating as possible, providing the value for
money service that passengers crave,” says Serge Townsend,
global transport commercial manager at the company.
In a paper presented at the European Transport Conference
in 2017, From customer insight to new services, Mark Van Hagen
and Joost Van der Made presented design principles based on
three core needs for passengers: to feel in control, appreciated
and to experience freedom.
Altro believes that flooring is an under-explored facet of design
that is compatible with these recommendations. “A good number
of Van Hagen and Van der Made’s suggested design principles
can be achieved through innovative flooring design, but perhaps
the most viable and easy-to-implement solution is user-friendly
signage,” says Townsend.
Universal understanding
The use of logos rather than the written word ensures that signage
can be universally understood. At the recent Porterbrook Innovation
Hub, Altro applied the principles set out by Van Hagen and Van der
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