DISPLAY SYSTEMS PRODUCTS & SERVICES
Screen time: The use of LED displays can
help create a street-to-seat experience to
immerse fans from the moment they arrive
At English Premier League soccer
side Tottenham Hotspur’s new
US$1.1bn stadium, a total of 93
LED displays and more than
34,000ft2 (3,200m2) of digital
signage connect with fans from the moment
they near the stadium to the moment they
sit in their seat for the main event.
Whether hosting soccer, American
Football or other live events, this street-toseat
begins with two large, 2,500ft2 (234m2)
displays mounted to the stadium façade
to welcome fans as they arrive. Created
and installed by display expert Daktronics,
an additional 54 flag-style displays and 17
single totem-style displays are used to
connect with visitors from first sight of the
stadium to build atmosphere and brand the
event for the upcoming experience.
Paxton House, the club’s ticket office,
includes two long, narrow displays featuring
6mm line spacing above ticket windows to
inform visitors of availability and open sales
windows for ease of purchasing their tickets.
The Tottenham Experience boasts a new
curved LED video display featuring 8mm line
spacing to showcase branded content.
The all-encompassing fan engagement
occurs between the exterior and the main
seating bowl with LED displays present
www.stadia-magazine.com June 2019
FREE READER INQUIRY SERVICE
To learn more about this advertiser, visit
throughout the event experience. The digital
signage technology helps visitors navigate
the stadium with wayfinding displays, then
connects with fans in the atrium entrances
and promotes special offers in the Tottenham
Experience retail space.
Watch this space
Where the action takes place, the main
seating bowl is equipped with LED screens
to create an enhanced game-day experience.
Two 3,500ft2 (325m2) displays are located at
the south end of the stadium, two 2,045ft2
(190m2) displays at the north end, and
completing the immersive fan experience
is three tiers of ribbon displays circling the
seating fascia to surround fans in the action
and sponsorship messages.
The East and West atriums are other
special areas of the stadium that feature LED
technology to engage fans, much like the
Tottenham Experience and Paxton House.
Today, the technology in these locations
is more about the overall experience as
opposed to focus on the event itself. This
is a trend that’s on the rise at live event
venues where being an overall entertainment
destination is the goal.
The stadium’s auditorium display,
featuring high-resolution narrow pixel pitch
technology, will afford the club the flexibility
to use the space as a multi-purpose facility
for events such as press conferences,
presentations and private screenings.
The displays throughout the stadium have
the ability to all show the same content at
the same time for a fully-branded, immersive
experience during the event, or they can
individually display targeted messaging
for specific areas of the stadium campus
to inform and engage fans as they enter
the atriums and in the stadium bowl.
Fans will have all live video, instant replays,
statistics, data and game information in direct
view from their seat and will not miss a
second of the action if they get up for food
or the bathroom, with multiple touchpoints
digital displays throughout the venue.
“These market-leading displays support
our commitment to delivering an unrivaled
fan experience, helping to engage fans from
the moment they arrive at our new home,”
says Matthew Collecott director of operations
at Totteham Hotspur. n
LED displays connect
with and engage fans
wherever they are
around the stadium