An open letter to Callum Reed of Birmingham:
Callum,
Thank you for your letter. We couldn’t agree more. Everybody has their likes, dislikes, preferences, and things that drive them crazy.
That’s even more true when you’re a paying customer. It’s not enough for a business to listen to their customers. They need to
respond and react to what customers are telling them, and relate to every customer as a distinct individual, not as just another face
in the crowd.
It’s called “Experience Management.” Because in today’s experience economy, people expect better and more personal service,
all the time. As well they should.
That’s why we’ve made Qualtrics a part of SAP. So that we can connect businesses to their customers, and connect customers back
to those businesses. In a way that turns customers into fanatics, products into obsessions, employees into ambassadors, and brands
into religions.
So thanks for your feedback, Callum. Not only did we hear you, but we’re doing something to address it.
Best,
© 2019 SAP SE or an SAP affiliate company. All rights reserved. © 2019 Qualtrics®.
Jens Amail
Managing Director,
SAP UK and Ireland