THE FUTURE
OF BUSINESS
HAS
FEELINGS.
Get ready to love the future of business.
Because businesses need to do more than just keep track of operational data like
costs, accounting and sales. They need to understand experience data—the beliefs,
emotions and sentiments of customers and employees. And when businesses connect
experience data (X-data) with operational data (O-data), they can turn customers into
fans, products into obsessions, employees into ambassadors, and brands into icons.
Experience more at sap.com/uk/xm
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