“Don’t think of subscriptions simply as recurring billing. They are a way to engage with your
customers by offering them customised packages, flexible plans and incentives to access
services. Success in the subscription economy requires flexible billing platforms powered by
intelligent analytics.” Matt Brewster, Chief Technology Officer
model and what it means to billing and to communication providers.
“Strategic Imperatives’ Elevate platform is transforming the telecom
billing market into a modern, cloud-based, SLA-driven service that is
ready to support the new subscription economy. Over the past year, we’ve
helped usher in a profound change in how the Channel views billing.
“We’ve evolved billing away from an outdated standalone software
application to a modern, open, scalable service designed from the
ground up to support modern communication providers. Elevate
focusses on revenue assurance, analytics, scalability, flexibility and
accuracy to provide our customers with a system that they can trust
and that will scale with their business.
“Elevate is a transformational SaaS monetisation engine designed
from the ground up to cater for the rise of the subscription economy”.
To find out more about how we can help you cater
for the rise of the subscription economy contact on:
0333 800 4 800 or visit www.imperatives.co.uk
Whilst people put communication providers lack of agility down to
cultural problems, one of the key reasons they are slow to move is
the inflexibility of their core systems and in particular, their billing
platforms which are not fit for purpose. They were designed to bill
for legacy business models that are no longer relevant, using outdated
processes, cumbersome interfaces, and redundant technology. As
communication providers embrace the subscription economy where
goods and services are purchased by the hour, week or month, there is
a corresponding need for a modern billing and subscription platform
that can seamlessly support and power their growth.
Flexible billing systems are at the heart of the subscription
revolution – these systems differentiate communication providers
by enabling a rich engagement model with their customers and use
analytics to provide a real-time view of their behaviour, preferences
and requirements. Communication providers need to implement
innovative recurring and per-usage charges and offer different
propositions to an intelligently segmented customer base.
Matt Brewster explains “As pioneers of SaaS solutions and provider of
Elevate, the multi award winning cloud native billing solution to the
channel we have an unparalleled understanding of the subscription
www.commsbusiness.co.uk March 2019 | Comms Business Magazine | 25