MARKET REPORT Hyperscalers
“For those starting a business from scratch, they are a great option as there are no upfront
e Public Cloud timeline
costs and the pay-as-you-grow model is beneficial at this stage.”
Drawbacks?
Wilson notes that not all
applications are ready to go
into cloud environments and
hyperscalers nd it dicult to
address these issues.
“In this instance hybrid cloud
is much more appropriate as onesize
doesn’t t all and businesses
can benet from a true end-toend
model. Irrespective of the
application or workload, the right
environment is used with the
hybrid cloud.
Data sovereignty is also an
issue as users want to know
where their data is being stored
and despite guarantees from
Andy Wilson, Director of Channel Sales, Node4
providers, a lot of businesses
prefer having peace of mind
when it comes to regulation and
compliance, and therefore turn to
UK-based providers.
Commonly, there are
ambiguous SLA agreements
around data backups, and
although hyperscalers are large,
well-recognised organisations,
there is often no agreement
for looking after your data,
which can result in issues. is
is typically overlooked when
businesses are considering using
hyperscalers but should be
something they bear in mind.”
It’s easy for costs to spiral
out of control and therefore cost
consultancy is one of the most
important roles for resellers when
it comes to hyperscalers.
Andy Wilson at Node4
says the real value that resellers
provide will be by recognising
customer needs and supporting
them on their cloud journeys.
“Shrewd resellers will look to
partner with service providers
that can oer a wide range of
cloud technology, because with
customers and applications
being so unique and diverse,
one solution doesn’t t all, so
they need to be able to oer the
best solution for the customer,
otherwise they will look
elsewhere.”
ED SAYS…
Why go for a smaller player? I can’t sum it up any better than Simon Smith when
he says, ‘In the future, the raw cloud ingredients are likely to be delivered by four
to five hyperscale cloud vendors who compete hard to deliver fundamental cloud
solutions at the lowest possible price.The new breed of service providers, Cloud
Solution Providers, will then transform these into complete solutions totally in
sync with customer needs, managing and operating these via a comprehensive
support platform’.
businesses.”
For an organisation looking
for a new cloud partner, the
benets of teaming up with the
smaller players are clear. ere’s
the simple fact that, to a smaller
player, the customer will be
far more important than they
would ever be to a hyperscale
provider.Smaller companies will
be far more concerned about
customer service and react more
attentively to customer needs
than hyper-scale vendors will ever
be capable of achieving. ey also
tend to specialise in key verticals
so can bring that expertise with
them too.
Andy Wilson, Director of
Channel Sales at Node4, says
start-up businesses and large
enterprises are commonly the two
main users of hyperscalers.
“For those starting a business
from scratch, they are a great
option as there are no upfront
costs and the pay-as-you-grow
model is benecial at this
stage. is also allows for the
opportunity to scale and allow
your infrastructure to grow
alongside your business. Large
enterprises, especially those
that experience large peaks in
demand, can also benet from
hyperscalers.
e main advantage is
presumed cost, meaning users
only pay for what they consume,
as they consume it, with real
time billing. Before hyperscaling
was an option, organisations
would have to build, manage
and ultimately nance large
infrastructure investment that
could cope with high demand,
even if they weren’t working at
capacity the whole time. With
hyperscalers, users can rapidly
scale and only have to pay
for what they use. is works
really well for the right type of
company with the right type of
applications.”
EXPERIENCE
& support from SOS
Call 01403 224450 www.soscommunications.co.uk
38 | Comms Business Magazine | April 2019 www.commsbusiness.co.uk
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