MARKET REPORT  Cloud Storage 
 “Using a trusted provider is key to keeping your content secure. If there are several DIY applications in  
 use, it will be harder to collaborate and also a potential security issue.” 
 Simon Aldous, Head of Global Channels, Dropbox 
 Simon Aldous, Head of Global  
 Channels, Dropbox 
 We also have taken further  
 steps such as 2FA, SSO, Device  
 controls and whitelisting,  
 Remote Wipe, Sharing controls,  
 Audit log, plus many more. 
 When it comes to the  
 optimum level of vendor service  
 and support every customer has  
 dierent service expectations;  
 however, we believe that every  
 vendor should be in a position  
 to deliver the levels of support  
 that has been agreed to in the  
 service license agreement. 
 How do we dierentiate our  
 oerings? Over 500 million  
 people across the world use our  
 platform, and that’s because  
 it’s simple and easy to use. We  
 have an open ecosystem, which  
 means that our users can pick  
 and choose what other tools  
 they want to use and integrate  
 with the Dropbox platform.  
 We aren’t a ‘walled garden’ like  
 other companies, and our users  
 love that. 
 With regards to the location  
 of the cloud storage, unless  
 you work in environment that  
 stipulates via regulation, it’s not  
 important.” 
 So, I asked, how did  
 Dropbox make the move  
 from home use to a business  
 application? 
 “When Dropbox was rst  
 built in 2007, our users loved  
 storing and sharing their  
 content in Dropbox in their  
 personal lives, because it was  
 easy to use. No matter what  
 environment, people want easy  
 to use tools and that’s why  
 we saw a huge adoption of  
 Dropbox for work. erefore,  
 5 years ago we built Dropbox  
 Business which has all the ease  
 of use of Dropbox, but with  
 added functionality to make it  
 enterprise ready.”  
 ED SAYS… 
 For many really small organisations the free storage offered by the likes of Google  
 and Amazon may well suffice their needs but like myself, many will quickly realise  
 their limitations and upgrade to more professional versions. My driver to using cloud  
 storage was never one of cost but instead more about having the security of a  
 back-up of all my data with the flexibility of being able to access it from any of my  
 connected devices or indeed anywhere I had an internet connection. Cloud storage  
 would seem to be one of the most popular shadow IT applications and this presents  
 a danger and challenge for IT managers to control – a circumstance that illustrates  
 opportunities for resellers.  
 In order for a collaborative  
 approach to be eective, there  
 needs to be a good level of  
 transparency between vendors  
 and customers about the  
 security of the environment  
 and if that security is ever  
 compromised. Security  
 controls must be implemented  
 to minimise the potential  
 consequences of exposure of  
 data in the event of a breach  
 and security monitoring must  
 be diligently watched for any  
 signs of compromise or attack. 
 At this point, it is likely that  
 a company can get a myriad of  
 services, systems or applications  
 from a cloud services provider.  
 While it is still the company’s  
 ultimate responsibility to  
 protect sensitive or customer  
 data, cloud services vendors  
 must also ensure security  
 and privacy by design are  
 architected into the products  
 and services from the very  
 beginning.” 
 Dropbox 
 Everyone has heard of Dropbox;  
 I’ve had an account for some  
 time and upgraded to the  
 Business version around three  
 years ago when my wife started  
 her own business. It works well  
 for us both so it was interesting  
 to get the views of their Head  
 of Global Channels, Simon  
 Aldous.  
 I asked him, ‘e most  
 common question that  
 businesses are sure to ask is  
 ‘How secure is my data?’ What’s  
 the best answer for that? 
  “Dropbox has over 500  
 million users, and 400,000  
 paying businesses around the  
 world trust Dropbox with their  
 data. One of our core values  
 is being ‘worthy of trust’ and  
 it’s something we take very  
 seriously, especially given the  
 fact that over 1.2 billion les are  
 saved to Dropbox every day.  
 We have security  
 certication such as ISO  
 27001 (Information Security  
 Management), ISO 27017  
 (Cloud Security) and ISO  
 27018 (Cloud Privacy and Data  
 Protection) just to name a few.  
 50   |   Comms Business Magazine   |   August 2019 www.commsbusiness.co.uk 
 
				
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