ST Y LE & D ESIGN
accessibility are measured to allow an
‘apples with apples’ comparison.
The system allows multiple filters and
viewpoints of the data and is designed to
enable the simultaneous comparison of
three different seats.
As of today, 15 seats from Air France,
American Airlines, All Nippon Airways,
Asiana, Cathay Pacific, Delta, Emirates,
Etihad, Eva Air, Iberia, Qatar Airways,
Saudia, Singapore Airlines and United have
been assessed, and their data is available
on the online benchmarking tool, with
scores ranging from 47-83%.
aircraftinteriorsinternational.com
090 ANNUAL SHOWCASE 2020
This groundbreaking approach
gives subscribers access (with a
yearly fee and unlimited access) to a
perceived quality scoring database
(Shape+Look+Feel+ Usage), complemented
with key dimensions, panoramic
interactive tours and other details
instrumental to marketers and engineers
from airlines, seat manufacturers and
aircraft manufacturers.
With so much at stake with the
development of a new business class
product, the whole industry would benefit
from an objective and contextualised
3. AN AIRCRAFT SEAT UNDERGOING
PERCEIVED QUALITY EVALUATION
BY THE STYLE&DESIGN TEAM
4. A WIDE RANGE OF COMFORT
CRITERIA AND DIMENSIONS ARE
MEASURED FOR EACH SEAT
understanding of today’s products from
a perceived quality standpoint.
Such an approach will be instrumental
to understanding the competitive
landscape and what matters to
passengers, and to specifying a product
that has powerful and ambitious
requirements.
This approach would also help give
buyers a clear vision of the strengths
and weaknesses of a product, which is
crucial when the selected design may
fly for 10 years. It can also help designers
and engineers develop products,
anticipating the perceived quality
issues, which removes risk and
reduces costs and delays related to
non-quality factors.
Airlines and seat manufacturers
now have a tool available to increase
customer satisfaction and loyalty by
paying attention to all the details
that contribute to a memorable
passenger experience.
The first business class seats
in the world to be designed using
automotive perceived quality best
practise data entered service in
2019, with premium economy and
economy seats to follow.
‘Design. Together’ is the simple yet
powerful motto of Style&Design, a motto
that expresses the studio’s approach to
working closely with customers, not just
on styling, but on developing the bestquality
industrial product as a team.
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“INSTRUMENTAL TO
UNDERSTANDING THE
COMPETITIVE LANDSCAPE”
Style&Design’s
client list spans
airlines, airframers,
maritime, automotive
and retail
companies
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To request more details from Style&Design,
visit www.magupdate.co.uk/paii
/aircraftinteriorsinternational.com
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