A step towards autonomy? 
 Is Intelligent Speed Assistance a step along the road  
 towards fully autonomous vehicles, or a dead end? 
 With all new vehicles  
 expected to be  
 ‘connected’ by 2025  
 and the UK’s Society of  
 Motor Manufacturers and  
 Traders (SMMT) predicating  
 that a significant number of  
 vehicles in the UK will be fully  
 autonomous after 2035, is  
 Intelligent Speed Assistance  
 technology a precursor to  
 connected and self-driving  
 vehicle revolution?  
 Matthias Seidl, head of  
 vehicle regulation for TRL,  
 thinks ISA systems are a  
 stepping stone to Connected  
 and Autonomous Vehicles  
 (CAVs). 
 He says, “Automated and  
 autonomous vehicles will  
 need to be able to reliably  
 identify the applicable speed  
 limit to perform a safe driving  
 function… ISA will push  
 manufacturers and Tier 1  
 suppliers to perfect the image  
 recognition algorithms for   
 the camera inputs and the  
 fusion algorithms to bring  
 together camera and mapbased  
 information, to achieve  
 this goal.” 
 Nick Reed, however, is more  
 circumspect. “It is small step  
 in that direction but still a very  
 important one,” he says.  
 “A successful ISA  
 implementation would give  
 drivers’ confidence that  
 automated systems can  
 add value in the sense that  
 some, but not all, of the  
 responsibilities of driving  
 can be safely delegated to  
 intelligent onboard electronics  
 systems,” he adds. 
 However, Reed warns that  
 the ISA system should never  
 be confused with automated  
 driving technology, as ISA  
 technology wholly depends on  
 the driver being fully attentive  
 and alert at all times.” 
 As Calum McPhail of Zurich  
 Insurance, adds, “I think the  
 technology represents more   
 of a progression than a  
 stepping stone. 
 “From an insurance  
 perspective, the litmus test  
 will be whether or not it can  
 reduce premiums for drivers –  
 especially those who are young  
 and have recently passed their  
 test. We already use telematics  
 as a way of monitoring driver  
 behavior, but a vehicle which  
 limits speed might be seen   
 as a much more acceptable  
 risk, and could make insurance  
 policies more affordable for  
 younger drivers. 
 “That’s represents the  
 bigger picture for us – not  
 another brick in the wall in the  
 development of self-driving  
 vehicles.” 
 EU hopes that the safety benefits will  
 be felt long before then. It thinks that  
 the technology can prevent 140,000  
 injuries by 2038. 
 If the technology does indeed  
 improve safety and reduce  
 fatalities – there were 25,000  
 deaths in the EU last year  
 –  it could according to  
 Nick Reed, future  
 mobility expert and  
 independent  
 transport consultant  
 at Reed Mobility, also  
 help toreduce  
 congestion. 
 Reed, who was  
 formerly the Head of  
 Mobility for Bosch,  
 says, “In the long-term,  
 ISA technology will  
 improve traffic flow by  
 smoothing vehicle speeds.  
 Whilst this technology won’t  
 solve congestion, we know from  
 traffic simulation studies that only   
 a small proportion of drivers need to  
 be using the technology (around 5%)  
 for motorists to experience the  
 benefits of more even flow and  
 increased capacity on road  
 networks.” 
 Only a small proportion of drivers  
 need to be using the technology  
 (around 5%) for motorists to experience  
 the benefits of more even flow and  
 increased capacity on road networks 
 Nick Reed, founder, Reed Mobility 
 Above: ISA could  
 improve road safety  
 and help reduce  
 congestion 
 Right: ISA systems  
 could prove useful in  
 AV development 
  | Speed Management 
 Safety first? 
 However, there are some question  
 marks around speed reduction  
 technology. Jack Cousens, the AA’s  
 head of roads policy says that there  
 are occasions when ‘a little speed’ can  
 actually help to promote safety.  
 He explains, “It’s possible that   
 a driver might misjudge the speed   
 of traffic when overtaking or joining  
 a busy A-road or motorway.  
 Therefore, a temporary element of  
 speed can be a good thing. There  
 were concerns that drivers might not  
 be able to override to ISA systems to  
 achieve this small burst of acceleration.  
 But the regulations clearly state that  
 driver will be able to do so.” 
 Reed, who understands the  
 technology more than most,  
 recognizes this perspective. At   
 the UK’s Transport Research  
 Laboratory (TRL), where he was  
 academy director for nearly three  
 years, Reed studied the dangers of  
 close following or tailgating, which  
 is a common cause of road crashes   
 in the UK. 
 Participants in the study were  
 asked to drive to the rules of the  
 road, and then to drive as they would  
 naturally. The results revealed that  
 drivers were far more likely to be  
 tailgated when following the rules of  
 the road. The study also highlighted  
 the fact that while it’s neither  
 advisable nor legal to tailgate, in realworld  
 driving conditions, it’s also  
 understandable that motorists may  
 increase speed to avoid this situation.  
 Reed explains, “While the study  
 only included a small sample of  
 drivers, it was clear that motorists  
 keeping to the speed limit were  
 anxious due to others following too  
 September/October 2019 Traffic Technology International 
 www.TrafficTechnologyToday.com 
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