TE A GUE
DEFINING THE FUTURE
Teague is drawing upon its broad range of expertise and experience, as well
as emerging technologies, with the aim of building a new and better world
T
he aviation industry is
perched on the launch-pad
of revolutionary change.
Unprecedented access to digital content,
seamless multi-modal transportation
and review-driven brand loyalty will shake
up the flight experience we know today.
While the aviation industry continues
to be pulled between commercial
operations, profitability and improving the
passenger experience, striking the balance
between a cabin that exceeds the comfort
and technology of its competitors while
also being delivered on time and on
budget, is crucial to the commercial
success of a carrier.
More than ever, airlines have access
to myriad subject matter experts (SMEs)
that specialise in everything from brand
strategy through to systems design, but
orchestrating this range of specialities
can lead to often-complex advancements
being compromised. Instead we see an
industry that is often risk-adverse, taking
the safer ‘off-the-rack’ options over ones
that could be more beneficial to a carrier
or its passenger in the long run.
But how can an airline mix the expertise
of these SMEs with a larger agency that
has a holistic approach to the passenger
experience, airframes and seating
architecture? Over the past few years
Teague has been evolving to reflect the
shift in the industry, and building on
its 70-plus years of expertise has now
brought onboard new strengths in the
aircraftinteriorsinternational.com
036 ANNUAL SHOWCASE 2020
has been pushing more and more outside
of its relationship with Boeing to have a
greater impact in the industry. This year
we brought in Anthony Harcup to further
that push. With his airline and seating
expertise, coupled with Teague’s
knowledge of interiors, there is nothing
we can’t tackle to help airlines create the
best experiences for their customers.”
Harcup is a veteran in the aircraft
interiors industry, leading some of
the industry’s most prolific interiors
programmes for the likes of Etihad, Delta
and JetBlue. “For me, working with so
areas needed to connect the dots in
order to offer an airline a powerful,
singular agency.
Lindsey Maxwell, the new vice
president of Teague’s aviation design
studio, has a clear vision for the future
of Teague. “In order to have the biggest
impact, relationships with airlines, OEMs
and suppliers is not enough anymore.
That is why we now work holistically on
airport, tech, automotive, smart cities,
autonomous vehicle and even space
travel projects, and other transportation
verticals. For the last five years, Teague
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