TE A GUE
window reveals, but more importantly,
with reliable deliveries, every time.
By adopting an agile methodology
typically used for software development,
the design and engineering teams
prioritised speed, iteration and customer
feedback. Teague built a seat from the
ground up, disrupting the economy class
seating market. In-house human factors
and mechanical engineers worked side-byside
with industrial designers, and Teague
collaborated with Lift to integrate comfort
and feasibility from day one. The Lift seat
is not only delivering ahead of schedule,
but redefining customer expectations.
While it is easy for airlines to examine,
benchmark and standardise their products
against the existing landscape, with the
extensive lead times in developing new
products, it is important not to stand still,
but to reference developments outside of
the industry, from digital developments, to
media consumption and consumer habits.
It’s easy to talk about the future, but
what does it actually hold, and how can
these agencies react quickly to the everincreasing
speed at which consumer
consumption habits are changing? The
discussions around passenger experience
are certainly focussing on a digital-first
future, but can airlines bring digital
innovation in a space that is physically and
financially prohibitive? Teague is already
working with partners such as Google,
Amazon, Intel and Toyota, which have
already mapped out how technology can
transform and create entire industries.
Airlines who use technology as a tool
will see these incremental improvements:
better access to entertainment and faster
maintenance, to name a few. But the
airlines who harness its transformative
power will reap the greatest rewards.
aircraftinteriorsinternational.com
038 ANNUAL SHOWCASE 2020
Oliver Wyman’s Fleet + MRO Forecast
states that 2026 will see 98 billion
Gigabytes of information generated to
feed the army of machine learning and
artificial intelligence tools that will shape
our world – that’s almost five times the
data expected next year. Airlines will
respond with a broader ecosystem of
services in the air, on the ground, and at
home to open new pathways of data to
improve passenger loyalty and experience.
Entering this brave new world of
passenger experience can be daunting,
so relying on external agencies who are
specialists within the design of the
passenger experience makes for a logical
approach. By example, Teague, which has
almost 100 years of experience developing
passenger experiences both on the ground
Boeing
collaborated with
Teague to design
the Dreamliner’s
cabin interiors
and in the air, would be a reliable agency,
but with its increased collaborations
with digital-centric companies such
as Microsoft, means it also has the
capabilities to deliver the cabin of the
future, whether it be in facial recognition,
smart surfaces or data aggregation.
But Teague isn’t just analysing the
future landscape – the studio is acting
on it. While technology giants are already
working on new physical and digital
products, Teague is already mapping out
how that will reflect passenger habits
on aircraft. Teague’s leading experts are
initiating conversations with airlines,
airframers, Tier 1 suppliers and the major
tech companies to articulate a vision of
the future passenger experience, in the
context of the broader picture of future
mobility trends and consumer behaviours.
The winners in the next five years will
be the airlines that are adaptive, designdriven,
and truly tapped into how
technology can unlock new experiences in
the sky. With Teague by their side, a studio
that is deeply connected and trusted with
companies at the very epicentre of the
interiors industry, they can achieve this
with less risk and increased levels of
customer satisfaction. Teague’s mission
4. THE LIFT ECONOMY SEAT is to build a new and better world.
WAS CO-DEVELOPED BY
HUMAN FACTORS EXPERTS,
MECHANICAL ENGINEERS,
AND INDUSTRIAL DESIGNERS
5. THE JAMCO VENTURE SEAT WILL
LAUNCH ON KLM’S B787S IN 2020
4
5
FREE READER ENQUIRY SERVICE
To request more details from Teague,
visit www.magupdate.co.uk/paii
/aircraftinteriorsinternational.com
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