“ WORKING ACROSS SUCH A RANGE OF
SECTORS MEANS THAT IDEAS CROSS
OVER AND NEW ONES DEVELOP”
3. THE SEPARATED BACKREST AND
HEADREST OF PEARSONLLOYD’S
ECONOMY SEAT OPENS UP
SIGHTLINES ACROSS THE CABIN.
IN-HOUSE RESEARCH, 2018
4. THE OPEN ANGLE OF
WORK ENCLOSURE NOT ONLY
IMPROVES ENTRY AND EXIT, IT MAKES
SITTING IN CLOSE PROXIMITY LESS
CONFRONTATIONAL. TEKNION, 2016
ANNUAL SHOWCASE 2020 061
hard to find someone that does interior
strategy well, and in a way that relates
to the brand – but this is what they did,
in three months.”
Drawing on its experience with
workplace brands such as Bene and
Teknion, the studio developed an image
for the brand that focused on comfort.
“Business hotels are often formal and
impersonal,” says Lloyd. “But to work well
you need to be refreshed and at ease.”
The primary design innovation is in the
bedrooms. Usually hotel beds face straight
off the wall, creating a small corner for
an armchair and desk. By rotating the bed
at an angle, space is created for a worklounge
area with a table and corner sofa.
“In hotels people tend to work in bed,”
says Pearson. “Now each room has an
informal area for working with colleagues
– we’re challenging the etiquette.”
HOW CAN YOU RELAX, PARTY
AND SLEEP IN A CABIN ROOM?
In 2015 PearsonLloyd won a pitch to
design the cabins of Virgin Voyages’ fleet
of three mid-sized cruise ships due to
debut in 2020.
“Following the studio’s innovative flat
bed for Virgin Atlantic, we decided to work
with PearsonLloyd and look at how we
could maximise the space available,” says
Dee Cooper, Virgin Voyages’ senior vice
president of design.
“Our goal was to bring the cabin into
the 21st century and make cruising appeal
to a new generation,” adds Lloyd.
“The cabins needed to provide an area
to enjoy the sea view, a space to entertain,
and a comfortable bed – but this couldn’t
all happen at the same time,” states
Pearson. So the studio developed a new
between the worlds
of industrial design