subtle natural forms of the seat cushions.
Texture is integrated into the seating
design through the bespoke grain and
stitching of the ELeather wrapping over
the top of the seat shell to create a
distinctive signature for JAL.
“Natural imperfections in the leather
stop the seat looking hard and functional.
The appreciation of imperfections in
natural elements is an intrinsic quality
of Japanese aesthetics,” says Round.
This same motivation influenced the
choice of a stone-like material for the
cocktail tables in first class, each with
its own unique natural pattern.
The curtains that divide the cabin
classes are the result of experimentation
with production machinery. Vertical
micro-pleats reminiscent of traditional
Kimono robes, combine with horizontal
impressions in the surface, giving form
and texture to the textile.
The design language flows into the
J Class and economy class cabins, with
distinctive geometric shapes applied to
the end bay and through the application
of aspects of a shared colour palette.
A JAL red bulkhead at the rear of the cabin
draws one’s eyes through the space.
In J Class, the width of the Recaro seat
is emphasised by splitting the seat covers
into two distinct colour blocks of burgundy
and inky blue-black. A combination of real
leather and fabric is used, creating a rich
sense of touch through the transition in
material qualities. Soft woven fabric on the
058 ANNUAL SHOWCASE 2020
backrest, and the use of leather on the
seat pan and headrest provide comfort,
support and durability.
This approach to colour and material
quality is also used in economy class.
When passengers enter the cabin, the
impression is composed and
monochromatic. As they turn to sit down,
this changes from tones of grey to crisp
white, with a flash of red on the seatback
literature pocket; an effect that gives an
increased feeling of space.
For the bathrooms, Tangerine took
inspiration from small Japanese interior
spaces, which often use a combination of
dark colours and textures. The walls of the
bathrooms are dark brown with a metallic
copper overprint, mirroring the custom
dark brown PU coating that appears on the
cabin’s interior walls, creating a unified
These colours and textures are
contrasted with the pure white of the
sink, the pale oak-grain pattern on the
vanity unit and the subtle lighting on the
stone-like floor, creating a serene
experience for JAL’s passengers.
Bespoke lighting themes were created
to reflect Japan’s seasons and landscapes;
in spring, the cherry blossom season is
reflected by the Sakura theme, the use of
pink and green lights evoke the colours of
the annually celebrated Japanese holiday.
Ishihara explains, “Across four years,
Tangerine formed a deep collaboration
with JAL to implement the ‘Infused
Essence’ design strategy. Working with
people across different divisions of JAL
as part of an intensive collaborative
programme, we helped to manage the
project and the airline’s suppliers to
ensure a high-quality result.”
Round adds, “Tangerine set a vision
that represents JAL across the whole
customer experience, in every cabin. We
have captured the essence of Japan and
expressed it in JAL’s unique way to entice
domestic travellers, as well as widen
appeal to the international market.”
JAL’s representative director and
chairman, Mr Yoshiharu Ueki concludes,
“The cabin interior expresses JAL with
a sophisticated taste. It is a wonderful
4. THE BATHROOM WALLS MIRROR THE
DARK BROWN CABIN SIDEWALL FINISH
5. CONTRASTING COLOURS AND TEXTURES
IN J CLASS
6. THE INFUSED ESSENCE PHILOSOPHY
FLOWS FROM FIRST CLASS THROUGH TO
studios in London,
Seoul and Porto
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