TANGER INE
“ INFUSED ESSENCE CAPTURES THE
ESSENCE OF JAPANESE CULTURE
AND IDENTITY AND EMBODIES IT IN A
CONTEMPORARY TRAVEL EXPERIENCE”
aircraftinteriorsinternational.com
3
ANNUAL SHOWCASE 2020 057
1. TANGERINE CUSTOMISED JAMCO’S
FIRST CLASS SEAT PLATFORM IN
LINE WITH THE INFUSED ESSENCE
STRATEGY
2. THE WALL IN THE BOARDING AREA
IS FINISHED IN JAL’S SIGNATURE
DEEP RED, WHICH HIGHLIGHTS THE
BRAND’S TSURUMARU LOGO
3. THE DARK SIDEWALLS
COMPLEMENT AND CONTRAST WITH
THE CABIN ARCHITECTURE
plane’s wing, signifying an infusion of
tradition into the modern day.
Tangerine was challenged to emphasise
the ‘soft side of the customer experience’,
a focus on the intangible elements and
careful consideration of subliminal
behaviour and feelings that truly enhance
a customer’s experience.
On entering the cabin, passengers are
greeted by crew, set against a backdrop
of a deep JAL red wall with the distinctive
Tsurumaru logo in gold above them.
The mood of the cabin is welcoming
and spacious, yet cosy at the same time.
It is the first and only A350 to feature dark
sidewalls. The dark colour brings a more
intimate feeling to the cabin, contrasted
with a pure white ceiling and overhead
bins that reflect light into the space.
The division of the interior space is
reminiscent of the way that divisions of
space in Japanese culture are created
through suggestions of boundaries rather
than physical borders. Texture also plays
a significant role in Japanese spatial
design, so it seemed natural that the
rhythm of the cabin interior should be
created through changing textures.
The exclusive first class cabin sets the
benchmark for premium domestic travel
in Japan, with aesthetics subtly evoking
Japan’s heritage while pointing towards
the future. At the front of the cabin, the
wall features a pleated architectural form
inspired by Japanese origami, which
beautifully diffuses the feature lighting.
As a relationship with nature is a key
part of Japanese culture, Tangerine’s
challenge was to bring elements of the
natural world into a manufactured
environment. On a sunny day, natural
light shines through the hatched pattern
of the semi-translucent privacy screen,
casting shadows into the cabin interior.
Tangerine redefined the seat geometry
of a Jamco first-class seat to deliver
improvements in passenger comfort at
every moment of the flight; achieved by
lowering the seat height and changing
the angles of the seat pan and seatback.
The ‘Infused Essence’ design strategy
is expressed in the character of the seat;
ordered geometric forms create a
distinctive visual signature of angled
shapes, contrasted with the soft and
The cabin is
divided using
suggestions of
boundaries rather
than physical
borders
/aircraftinteriorsinternational.com