OEM INTERVIEW DAIMLER 
 reduce their existing investment to bring down the cost.  
 We challenged our production teams to make use of the  
 investment – there are huge factories making tons of  
 battery cells, so we had to look for the best to partner with.  
 It’s a Mercedes philosophy that no matter if we make it or  
 buy it, we always are involved in the engineering.  
 There was a time not long ago when people didn’t 
 want to touch diesel, but you’ve introduced it to  
 PHEV variants of the GLE and GLC – do you see a  
 future for it then?  
 It depends on segments, but I do believe there really is  
 a future for diesel. We have markets where people love  
 diesel as it fi ts to their driving needs. The GLE diesel  
 PHEV combines two perfect drivetrains for that  
 segment. Diesel is very e  cient for CO and  
 long-distance driving, and with the EV range  
 the cars off ers, we can cover the needs for  
 the average daily drive and long distance  
 by combining these two technologies.   
 We have the cleanest diesel available in  
 the market and if we’re talking CO 
 targets, which is a good thing, then  
 diesel is an important part of this.  
 Sometimes discussions around diesel  
 can be more emotional than rational.  
 What is your electrifi cation strategy 
 surrounding commercial vehicles?  
 We have a number of electrifi ed trucks and  
 buses on the commercial vehicle side, but fuel cell  
 90 // January 2020 // www.electrichybridvehicletechnology.com 
 technology is important too. If you look  
 into commercial applications I see  
 long-haul truck driving makes much  
 more sense with a fuel cell than battery;  
 but if you look at local area and city  
 goods transportation, then a batterypowered  
 truck is a more valid option. In  
 an industry where things change a lot, you  
 have to have a balanced strategy – no one  
 system fi ts all.  
 What were the business case and  
 development discussions around  
 light commercial vehicles (LCVs) and  
 what were the technical challenges behind  
 modifying an existing product with the EQV?  
 We see a demand with city limits and local emission-free  
 driving, but ultimately it comes down to our Ambition2039  
 target, and if you want to electrify the whole company, you  
 have to look at vans. Vans are a big part of our business, you  
 can get a lot of people in one van and they are an e  cient  
 way of transporting people from A to B.  
 From an engineering point of view, they are good for  
 battery integration without sacrifi cing any space within the  
 cabin because they are big already. Also, something to  
 consider was to make sure our existing production lines  
 can handle the vehicle, because then we are able to be  
 fl exible and take advantage of all the existing quality  
 controls and volume production already on-site. We did  
 this also for our EQC fully-electric SUV.  
 Is there anything you would like to change about 
 the industry to help meet your 2039 target?  
 There is not one thing, but several things that need to  
 change, and they are all interlinked. Technically, it would  
 be battery technology, but I’m very confi dent we will see big  
 changes within the next 10 years. Infrastructure is also  
 defi nitely something that society should think about.  
 But if I had one wish, I want everyone to start talking  
 about the advantages of CO-neutral mobility and for the  
 industry to think about car design. We have a lot of  
 information on the table about how we want to achieve our  
 goal in 2039, but we have to do that within three model  
 cycles, which isn’t a lot for the car industry.  
 6 
 6. By 2030, Daimler  
 aims to have half of its  
 sales come from hybrid  
 or fully electric vehicles  
 7. Existing production  
 lines had to be adapted  
 to accommodate the EQC 
 8. Daimler’s EQ brand  
 signifi es its range of  
 electrifi ed vehicles 
 9. Electric LCVs are a big  
 part of Daimler’s strategy 
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