WELCOME |
Teamwork
It’s an exciting time to be involved in transport.
The transportation industry is in the midst of a technological
revolution and the team at Intertraffic are on hand to guide
you through the evolving environment
Certainly, there are significant challenges,
particularly surrounding rising global
population density and vehicle emissions,
which must be addressed even as traveler
expectations continue to rise. But there are also
smarter-than-ever solutions available.
Luckily, when it comes to trying to make
sense of it all, Intertraffic shows around the
world enable visitors to keep ahead of the curve
by showcasing the latest technology from
established providers and startups, as well as
delivering conference programs led by some of
the world’s most influential thought leaders.
“The global traffic technology and mobility
industry is going through a massive transition,”
says Joyce de Winter, exhibition manager for
Intertraffic Amsterdam and Istanbul.
“Connectivity between the various
disciplines and systems requires smart and
intelligent solutions, so the transition of our
Right: The Intertraffic team
(left to right) Greg Posey, sales
consultant; Carola Jansen-Young,
senior brand marketing manager;
Joyce de Winter, exhibition
manager Intertraffic Amsterdam
and Istanbul; Roy Koning, sales
consultant; Fleur Kaldenberg,
content & community marketeer;
Richard Butter, director traffic
technology; Wanda Luinenburg,
brand marketing executive; and
Editha Hoogenberg-Derksen,
exhibition manager Intertraffic
Mexico and China. Also part of the
team, though not pictured, Rogier
Peijster, sales consultant; and Puck
Schmitz-Huber, international event
operations manager
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Joyce de Winter exhibition manager Intertraffic Amsterdam and Istanbul
010 Intertraffic World | Annual Showcase 2020
industry is bringing new opportunities for all
involved, while developments like urbanization,
digitization, automation and energy transition,
bring new business models for improving safety,
efficiency and sustainability of transport.”
Amsterdam focus
Amsterdam is the home of Intertraffic and the
biennial event held at the city’s RAI exhibition
center is the largest in the calendar. Therefore it
is with great excitement that Intertraffic’s
director of traffic technology, Richard Butter
considers changes and highlights for April 2020.
“We recently redefined our exhibitor
segmentation to reflect the dynamics of a
contemporary mobility ecosystem,” says Butter.
“You will see the first changes at the next
Amsterdam show, our 25th edition. Intertraffic
has a significant reach and we want to use our
strength to play our part in speeding up the
mobility transition. Our content, both in the
knowledge program during events as well as
year-round, translates global industry issues into
practical examples, knowledge sharing and
showcases. Our visual identity has also been
given a good makeover, so we are fresh faced
and ready for the future!”
There are already additional Intertraffic
shows in Istanbul, Beijing, Shanghai and Mexico